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Strategic Account Marketing Manager

1 month ago

Bengaluru, Karnataka, India Mphasis Full time
Job Title

Sr. Manager - Account Based Marketing

Group/Department

Global Marketing Department

Position

Full-time

Reports to

ABM Lead

Job Overview

The Account Based Marketing Manager is responsible for developing and implementing effective Account Based Marketing strategies that align with the business growth objectives. This involves driving pipeline generation exclusively from a top target account list and accelerating existing opportunities.

He/She will collaborate with the strategic accounts sales team to drive sales pipeline and revenue through account-targeted programs and own the overall responsibility for planning and executing a multitude of marketing programs in strategic accounts.

The role will also support strong partnerships with the sales teams and with key stakeholders within the Marketing organization.

Key Responsibilities
  1. Define Account Based Marketing strategy and execution planning, encompassing the required ABM tools for assigned strategic accounts
  2. Own and manage our Account Based Marketing plans for assigned strategic accounts
  3. Partner with Sales Leaders and Client Partners to develop regional, account-focused playbooks including, but not limited to, nurture, channel activities, live/online events with the goal of building and accelerating the pipeline.
  4. Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support, and creative development to ensure effectiveness for regional named accounts.
  5. Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for key accounts
  6. Build/manage ABM metrics to ensure business impact measured by named account
  7. Manage project timelines, quality issues, resources, & budgets
  8. Assist with account research and campaign planning, development, and execution