Demand Generation Specialist

7 days ago


Bengaluru, Karnataka, India Taggd Full time

Taggd is a leading digital recruitment platform that connects people with companies and opportunities. As a Demand Generation Specialist, you will play a pivotal role in driving high-quality leads and revenue growth for our B2B SaaS HR platform.

About the Role

This role focuses on developing demand through targeted, sales-oriented strategies, nurturing relationships with prospective clients, and maintaining a healthy pipeline of qualified leads for the sales team. You will work closely with the sales team to craft strategies that turn prospects into long-term customers, supporting revenue growth.

Key Responsibilities:
  • Lead Generation: Develop and execute demand generation campaigns via email, LinkedIn, webinars, and digital ads to generate sales-ready leads.
  • Sales Collaboration: Partner with sales teams to prioritize leads and ensure smooth handoff for closing.
  • Campaign Management: Manage the execution of campaigns, including content creation and outreach strategies.
  • Pipeline Management: Track and optimize lead flow and ensure effective qualification and handoff to sales.
  • Reporting & Analysis: Analyze campaign performance and share actionable insights to improve lead generation and conversion rates.
Qualifications:
  • Bachelor's degree in marketing, Business Administration, or a related field.
  • 3-5 years of experience in demand generation or sales development, preferably in B2B SaaS or HR tech.
  • Proven experience in prospecting, reaching out, and engaging with senior stakeholders, including CXO-level positions, at client organizations.
  • Strong understanding of sales processes and lead qualification.
  • Experience with digital channels (LinkedIn, email, paid media) and CRM tools (Salesforce, HubSpot).

We are looking for a results-driven individual with excellent communication and interpersonal skills to join our team as a Demand Generation Specialist. The estimated salary for this role is ₹15,00,000 per annum, based on the location in Gurgaon or Bangalore.

The ideal candidate will have experience in account-based marketing (ABM) and understanding of HR buyer personas. Knowledge of HR technology products and solutions, particularly in talent acquisition or people management, is also an asset.

We offer a competitive salary package, opportunities for growth and development, and a dynamic work environment that values innovation and collaboration.



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