Senior Marketing Specialist

2 days ago


Bengaluru, Karnataka, India [24]7 Full time

At [24]7.ai, we're on a mission to redefine the way companies interact with consumers. As a Senior Marketing Specialist, you'll play a pivotal role in spearheading our demand generation activities and supporting sales teams to drive business growth.

About the Role

We're looking for a marketing rockstar who can develop, execute, and optimize comprehensive, multi-channel marketing campaigns to generate qualified leads and drive customer acquisition. Your responsibilities will include designing and automating email marketing campaigns using advanced features of Marketo and similar tools, leading the technical implementation of marketing automation workflows & strategies, and managing campaign execution, including A/B testing, lead nurturing, and lead scoring.

About You

You'll be an ideal fit if you have 6-10 years of experience in B2B marketing with a focus on SaaS or technology industry. You should have a proven track record of successful campaign development and execution in PPC and LinkedIn paid social campaigns. Additionally, you'll need to understand the relationship between a marketing automation platform & Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes. Proficiency in data analysis and reporting tools (Google Analytics, Salesforce, etc.) is also essential.

What We Offer

We offer a competitive salary range of $120,000 - $180,000 per annum, based on location and experience. Our benefits package includes health insurance, retirement plans, and generous PTO policies. At [24]7.ai, we value teamwork, ownership, transparency, and results, and we're committed to creating a diverse and inclusive workplace culture.



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