Senior Digital Marketing Specialist
1 month ago
At Percoyo Private Limited, we are seeking a highly skilled Senior Digital Marketing Specialist to join our dynamic team. This is a full-time position based in Bangalore.
Estimated Salary: ₹ 8-12 lakhs per annum
About the Role:This role involves developing and implementing effective digital marketing strategies to enhance clients' online presence and drive engagement. As a Senior Digital Marketing Specialist, you will be responsible for creating compelling content, managing social media accounts, and analyzing performance metrics to optimize campaigns.
- Develop and execute digital marketing strategies to achieve business objectives and increase brand awareness.
- Create engaging and shareable content across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Manage and monitor social media accounts, responding to comments and messages in a timely and professional manner.
- Collaborate with the content creation team to produce high-quality visual and written content that aligns with the brand's voice and identity.
- Stay up-to-date with industry trends, social media best practices, and emerging platforms to continuously improve strategies.
- Implement social media advertising campaigns, including budget management and performance analysis.
- Analyze social media metrics and generate regular reports to measure the success of campaigns and recommend improvements.
- Identify and engage with influencers and potential brand advocates to expand reach and drive user-generated content.
To be successful in this role, you will need:
- Proven experience as a Digital Marketing Specialist or similar role in a digital marketing agency.
- A strong understanding of social media platforms, their features, and best practices.
- Excellent written and verbal communication skills.
- A creative mindset with the ability to think outside the box and generate innovative ideas.
- Proficient in using social media management tools and analytics platforms.
- Up-to-date with the latest trends and technologies in digital marketing.
- The ability to work collaboratively in a fast-paced environment.
Bachelor's degree in Marketing, Communications, or a related field. Certification in Digital Marketing is a plus. If you are a passionate and results-driven individual with a keen interest in digital marketing, we invite you to apply for this exciting opportunity.
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