Senior Digital Marketing Specialist

1 month ago


Bengaluru, Karnataka, India Percoyo Private Limited Full time

At Percoyo Private Limited, we are seeking a highly skilled Senior Digital Marketing Specialist to join our dynamic team. This is a full-time position based in Bangalore.

Estimated Salary: ₹ 8-12 lakhs per annum

About the Role:

This role involves developing and implementing effective digital marketing strategies to enhance clients' online presence and drive engagement. As a Senior Digital Marketing Specialist, you will be responsible for creating compelling content, managing social media accounts, and analyzing performance metrics to optimize campaigns.

  • Develop and execute digital marketing strategies to achieve business objectives and increase brand awareness.
  • Create engaging and shareable content across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Manage and monitor social media accounts, responding to comments and messages in a timely and professional manner.
  • Collaborate with the content creation team to produce high-quality visual and written content that aligns with the brand's voice and identity.
  • Stay up-to-date with industry trends, social media best practices, and emerging platforms to continuously improve strategies.
  • Implement social media advertising campaigns, including budget management and performance analysis.
  • Analyze social media metrics and generate regular reports to measure the success of campaigns and recommend improvements.
  • Identify and engage with influencers and potential brand advocates to expand reach and drive user-generated content.
Requirements:

To be successful in this role, you will need:

  1. Proven experience as a Digital Marketing Specialist or similar role in a digital marketing agency.
  2. A strong understanding of social media platforms, their features, and best practices.
  3. Excellent written and verbal communication skills.
  4. A creative mindset with the ability to think outside the box and generate innovative ideas.
  5. Proficient in using social media management tools and analytics platforms.
  6. Up-to-date with the latest trends and technologies in digital marketing.
  7. The ability to work collaboratively in a fast-paced environment.

Bachelor's degree in Marketing, Communications, or a related field. Certification in Digital Marketing is a plus. If you are a passionate and results-driven individual with a keen interest in digital marketing, we invite you to apply for this exciting opportunity.



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