
Regional Sales Strategist
2 days ago
This role involves overseeing sales and business development for the Plasters segment in North Kerala. It covers 5 key districts with significant gypsum plaster potential.
- End-to-end sales responsibility across project and channel sales in North Kerala.
- Establish and maintain relationships with builders, contractors, architects, and dealers.
- Promote market penetration, partner engagement, and post-sales service.
- Utilize Gyproc's product portfolio to enhance sales and brand visibility.
- Drive sales through project and trade dealers to meet monthly and annual targets.
- Implement strategies to convert enquiries into orders in the housing and infrastructure segments.
- Develop a comprehensive database of active builders and track construction activity in North Kerala.
- Generate consistent enquiries and understand customer buying behaviors.
- Maintain strong relationships with local influencers in construction.
- Appoint and manage project dealers across the region for performance and ROI.
- Address pricing, supply, and service issues promptly.
- Support channel development and dealer capability enhancement.
- Ensure accurate and timely product delivery to sites.
- Collaborate with service teams to ensure customer satisfaction and resolve complaints efficiently.
- Conduct training sessions for applicators and channel partners on VAPs (Value-Added Products).
- Equip partners with strong product knowledge and selling techniques.
- Regularly update MS-CRM for enquiry and sales tracking.
- Plan and report local market activities like site demos, dealer meets, and training programs.
Required Skills:
- Strong relationship-building skills with architects, builders, contractors, and dealers.
- Strategic thinking and problem-solving in channel conflict and customer engagement.
- High energy, entrepreneurial attitude, and ability to navigate a dynamic and competitive market.
- Familiarity with construction drawings, project sales, and sustainable building practices.
Qualification:
- Educational Qualification (UG): BE – Mechanical / Civil / Electrical or equivalent.
- Educational Qualification (PG): MBA preferred.
Experience: 5 to 8 years of experience in sales & marketing of building materials or related sectors.
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