
Customer Retention Specialist
18 hours ago
We are seeking an experienced customer retention specialist to strengthen relationships with our loyal customer base.
Key Responsibilities:- Design and execute customer lifecycle management strategies: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
- Develop targeted CRM campaigns to increase Repeat Purchase Rate, AOV, and CLV.
- Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
- Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
- Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
- Ensure consistent brand voice, empathy, and care in all CRM communications.
- Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer delight.
- Develop VIP & Subscriber Programs to improve LTV.
- Partner with CX teams to ensure issue resolution translates into retention opportunities.
- Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
- Run A/B tests to optimize messaging, cadence, and offers.
- Build weekly dashboards and insights for leadership.
Desired Skills & Experience:
- 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
- Strong knowledge of CRM tools, automation, and analytics platforms.
- Analytical mindset – comfort with data, cohort analysis, and A/B testing.
- Creative thinker with ability to personalize content and storytelling.
- Strong understanding of customer empathy and solution-driven communication.
- Exposure to eCommerce/beauty/wellness industry preferred.
Why Join Our Team?
• Opportunity to scale a high-growth D2C brand trusted by millions.
• Work in a fast-paced, entrepreneurial environment where ideas are valued.
• Be part of a purpose-led, sustainable brand shaping the future of clean beauty.
• Growth path into CRM & Retention leadership roles.
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