Customer Retention Specialist

18 hours ago


Lucknow, Uttar Pradesh, India beBeeRetention Full time ₹ 1,00,00,000 - ₹ 1,20,00,000
Customer Retention Specialist Role Overview

We are seeking an experienced customer retention specialist to strengthen relationships with our loyal customer base.

Key Responsibilities:
  • Design and execute customer lifecycle management strategies: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
  • Develop targeted CRM campaigns to increase Repeat Purchase Rate, AOV, and CLV.
  • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
Campaign & Channel Management
  • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
  • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
  • Ensure consistent brand voice, empathy, and care in all CRM communications.
Loyalty & Retention Programs
  • Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer delight.
  • Develop VIP & Subscriber Programs to improve LTV.
  • Partner with CX teams to ensure issue resolution translates into retention opportunities.
Data, Analytics & Reporting
  • Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
  • Run A/B tests to optimize messaging, cadence, and offers.
  • Build weekly dashboards and insights for leadership.

Desired Skills & Experience:

  1. 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
  2. Strong knowledge of CRM tools, automation, and analytics platforms.
  3. Analytical mindset – comfort with data, cohort analysis, and A/B testing.
  4. Creative thinker with ability to personalize content and storytelling.
  5. Strong understanding of customer empathy and solution-driven communication.
  6. Exposure to eCommerce/beauty/wellness industry preferred.

Why Join Our Team?

• Opportunity to scale a high-growth D2C brand trusted by millions.

• Work in a fast-paced, entrepreneurial environment where ideas are valued.

• Be part of a purpose-led, sustainable brand shaping the future of clean beauty.

• Growth path into CRM & Retention leadership roles.



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