Digital Marketing Strategist for South Asia

2 days ago


Bengaluru, Karnataka, India Infosys Finacle Full time

As a key member of the Finacle Marketing team, you will be responsible for developing and executing go-to-market strategies for South Asia. Your primary objectives will be to generate leads, strengthen client relationships, drive targeted engagement with prospects, and enhance Finacle's brand visibility in the region.

The role requires you to plan round-the-year engagement with each segment, including public and private sector banks, NBFCs, Small Finance Banks, and co-operative banking communities. You will also be responsible for managing client visits, collaboration with internal and external stakeholders, and driving digital campaigns for select segments.

You will own and drive a multi-channel marketing plan to support demand generation, ABM, brand visibility, and deal pursuit success in the assigned market region for the Infosys Finacle suite of solutions. This includes understanding market demand and opportunities for the Finacle business, developing impactful marketing plans, and creating opportunities for thought leadership and media engagement.

Your work will involve building market and competition intelligence to support regional marketing objectives and planning. You will also support customer advocacy initiatives, monitor, measure, and publish the outcomes of your marketing programs periodically, and manage the lead qualification and handover process to sales.

To succeed in this role, you should have proven experience in end-to-end planning and management of corporate events, conferences, roundtables, and industry event participation. Experience in B2B marketing for demand generation and brand awareness is also essential, along with practical knowledge and experience across contemporary digital marketing channels, marketing automation tools, data analytics, and reporting.

A high-impact English communication skills and presentation skills are required, along with the ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition. Ability to build collaborative partnerships and work in a matrixed and high-demand environment is also necessary.

We estimate the annual salary for this position to be around $80,000-$110,000 based on the job requirements and location. If you are a motivated and result-oriented individual with excellent time-management and attention to detail, we encourage you to apply for this exciting opportunity.



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