South Asia Marketing Lead for Financial Solutions

1 day ago


Bengaluru, Karnataka, India Infosys Finacle Full time

Infosys Finacle, a leading provider of digital banking solutions, seeks an experienced marketing professional to lead our efforts in South Asia. This role offers a unique opportunity to drive demand generation, brand visibility, and deal pursuit success in the region.

About Infosys Finacle

We partner with financial institutions to help them inspire better banking through our cloud-native solution suite and SaaS services. Our solutions address core banking, lending, digital engagement, payments, cash management, wealth management, treasury, analytics, AI, and blockchain requirements.

Based in Bengaluru, India, this full-time position requires 4-8 years of experience in B2B marketing, with a focus on demand generation, brand awareness, and lead nurturing. The ideal candidate will have a strong understanding of contemporary digital marketing channels, marketing automation tools, data analytics, and reporting.

Key Responsibilities
  1. Develop and execute multi-channel marketing plans to support demand generation, ABM, brand visibility, and deal pursuit success in the assigned market region.
  2. Create opportunities for thought leadership and drive media engagement opportunities in partnership with the Infosys PR team.
  3. Curate region-specific content assets aligned to regional marketing needs.
  4. Build market and competition intelligence to support regional marketing objectives and plan.
  5. Support customer advocacy initiatives, including identifying opportunities for building case studies from customers in the market.
Requirements
  • Proven experience in end-to-end planning and management of corporate events, conferences, roundtables, and industry event participation.
  • Experience in B2B marketing for demand generation and brand awareness (especially lead generation and nurturing, marketing campaign execution and measurement).
  • Practical knowledge and experience across contemporary digital marketing channels, marketing automation tools, data analytics and reporting.
  • High impact English communication skills and presentation skills, with proven content curation capabilities.
What We Offer

As a key member of our marketing team, you will have the opportunity to work on exciting projects, develop your skills, and contribute to the growth of our business. We offer a competitive salary of ₹30,00,000 - ₹50,00,000 per annum, depending on experience, along with a range of benefits and perks.



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