Marketing Operations Lead for South Asia
15 hours ago
As a Marketing Operations Lead for South Asia at Infosys Finacle, you will be responsible for driving demand generation and brand visibility in the region. Your primary objectives include generating leads, strengthening client relationships, and driving targeted engagement with prospects to strengthen Finacle's brand presence in South Asia.
India is the home market for Finacle with a 70% market share, and you will be responsible for planning round-the-year engagement with each segment, as well as ABM activities for key clients. Key activities will include custom events and roundtable, driving digital campaigns for select segments, designing curated regional collaterals like flyers and brochures, drafting press releases, and managing client visits among others.
You will collaborate with an ecosystem of internal and external stakeholders, including sales, product, pre-sales, and alliances to develop and execute a multi-channel marketing plan to support demand generation, ABM, brand visibility, and deal pursuit success in the assigned market region for the Infosys Finacle suite of solutions.
The ideal candidate should have proven experience in end-to-end planning and management of small and large corporate events, conferences, roundtables, and industry event participation. They should also have experience in B2B marketing for demand generation and brand awareness, with practical knowledge and experience across contemporary digital marketing channels, marketing automation tools, data analytics, and reporting.
A high-impact English communication skill and presentation skills are essential, with the ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition. The ideal candidate should also be able to build collaborative partnerships and work in a matrixed and high-demand environment.
We estimate the salary for this role to be around $120,000 per annum, based on the location and job requirements.
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