Digital Marketing Strategist for South Asia Financial Sector
2 days ago
About the Role
We are seeking an experienced Digital Marketing Strategist to join our team in South Asia. As a key member of the Finacle Marketing team, you will be responsible for planning and executing go-to-market initiatives to generate leads, strengthen client relationships, and drive targeted engagement with prospects.
Key Responsibilities
- Develop a multi-channel marketing plan to support demand generation, ABM, brand visibility, and deal pursuit success in the assigned market region.
- Create opportunities for thought leadership and drive media engagement opportunities in partnership with the Infosys PR team.
- Craft region-specific content assets aligned to the regional marketing needs.
- Build market and competition intelligence to support the regional marketing objectives and plan.
- Support customer advocacy initiatives, including identifying opportunities for building case studies from customers in the market.
Requirements
- Proven experience in end-to-end planning and management of corporate events, conferences, roundtables, and industry event participation.
- B2B marketing experience for demand generation and brand awareness, with expertise in digital marketing channels, marketing automation tools, data analytics, and reporting.
- High-impact English communication skills, presentation skills, and content curation capabilities.
- Able to build collaborative partnerships and work in a matrixed and high-demand environment.
- Self-motivated, result-oriented, well-organized, excellent time-management, and attention to detail.
What You'll Get
- A competitive salary of ₹18 lakhs - ₹24 lakhs per annum.
- The opportunity to work with a leading digital banking solutions company.
- A dynamic and supportive work environment.
About Us
Finacle is a leading digital banking solutions provider that partners with financial institutions to help them scale digital transformation with confidence. Our cloud-native solution suite and SaaS services help banks engage, innovate, operate, and transform better.
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