Marketing Manager for South Asia Demand Generation
1 week ago
As a Marketing Manager for South Asia, you will be responsible for leading the demand generation efforts in the region. This is an exciting opportunity to join Infosys Finacle, a leading provider of digital banking solutions.
About the RoleThe primary objective of this role is to generate leads and drive brand visibility in the South Asia region. You will be working closely with the sales team to identify new business opportunities and develop marketing strategies to pursue them.
This role requires a strong understanding of the market dynamics and the ability to develop impactful marketing plans. You will be responsible for managing a multi-channel marketing approach, including event planning, content creation, and media engagement.
Key Responsibilities- Develop and execute a regional marketing plan to support demand generation, ABM, and brand visibility
- Collaborate with the sales team to identify new business opportunities and develop marketing strategies to pursue them
- Manage a multi-channel marketing approach, including event planning, content creation, and media engagement
- Monitor and measure the outcomes of marketing programs and report on results
To succeed in this role, you will need:
- Proven experience in B2B marketing, with a focus on demand generation and brand awareness
- Strong understanding of contemporary digital marketing channels and marketing automation tools
- Excellent communication and presentation skills, with the ability to curate compelling stories
- Ability to build collaborative partnerships and work in a matrixed environment
- Self-motivated, result-oriented, and well-organized, with excellent time-management and attention to detail
We offer a competitive salary of ₹35-50 lakhs per annum, depending on experience, as well as opportunities for growth and development. Our benefits package includes health insurance, retirement savings, and paid time off.
LocationThis role is based in Bengaluru, India, and requires full-time employment. The ideal candidate will have 4-8 years of experience in a similar role and a strong understanding of the financial services industry.
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