Retention Marketing Specialist

3 weeks ago


Bengaluru, Karnataka, India Lovelocal Full time

Job Overview

We are seeking a seasoned Program Manager to lead our Retention & CRM efforts at Lovelyocal, India's fastest growing hyper-local e-commerce platform. As a key member of our team, you will develop and execute campaigns with external and internal stakeholders to meet retention goals.

Key Responsibilities

  1. Develop and execute campaigns to retain customers
  2. Collaborate with product, social, media, and performance marketing teams to build cohesive communication and achieve targets quarter on quarter
  3. Scale up user retention in a single quarter via performance marketing, CRM, and product marketing campaigns
  4. Improve digital CPO/CPU by enhancing AOF and Super user count
  5. Manage campaign burns and discounting strategies for target cohorts
  6. Integrate event data with Appsflyer and Clevertap for attribute modeling
  7. Reduce CRC through cohort modeling and personalization
  8. Drive habit formation amongst users through merchandising and CRM channels
  9. Automate marketing processes using our own digital tools and CleverTap
  10. Own interventions during customer lifecycle stages
  11. Conceptualize marketing campaigns propositions for growth in transactions and revenue

Requirements and Skills

  • 7+ years of experience working on Retention marketing or CRM campaigns for consumer products
  • Must have experience in Clevertap platform and understanding of Marketing Automation and Cohort analysis
  • Data driven approach, with a focus on measurement and improvement
  • Ability to navigate ambiguity and translate broad ideas into actionable plans
  • Strong empathy towards users and colleagues, with a passion for ideation and building

What We Offer

  • A competitive salary of ₹40-60 lakhs per annum, based on experience
  • A chance to join a fast-growing hyper-local e-commerce platform in India
  • An opportunity to lead Retention & CRM efforts and develop campaigns with external and internal stakeholders
  • A dynamic and innovative work environment


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