Digital Marketing Specialist

5 days ago


Bengaluru, Karnataka, India MyYogaTeacher Full time

We are seeking a highly skilled Digital Marketing Specialist to join our lean and dynamic marketing team at MyYogaTeacher. As a key member of our team, you will play a vital role in driving customer acquisition, engagement, and retention through data-driven strategies.

About the Role:

The ideal candidate will have 2+ years of experience in growth marketing, product marketing, or marketing analyst roles, preferably in a startup or high-growth company. You will be responsible for developing and implementing data-driven strategies to drive customer acquisition, engagement, and retention.

  • Growth Strategy & Execution: Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention. Collaborate with product, design, data science, and engineering teams to align growth initiatives with overall business goals.
  • Email & SMS Marketing Optimization: Launch, manage, and optimize multi-channel marketing campaigns, with a focus on customer experience, conversion, and retention. Run A/B tests, analyze campaign performance, and continuously refine to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.
  • Product & Pricing workflow Optimization: Optimize the landing pages, onboarding funnels, pricing pages, and other key areas of the product for better conversion rates and customer retention. Conduct A/B testing on pricing models, page layouts, and messaging to improve customer understanding and purchase decisions.
  • Upsell and Cross-Sell Funnel Development: Develop strategies, design, and optimize upsell and cross-sell funnels to increase customer lifetime value (CLV) at different stages of the customer journey. Monitor the performance of upsell funnels and optimize them through continuous testing and refinement.

In this role, you will also be responsible for analyzing customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities. You will track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email and SMS campaign performance, and upsell funnel success.

As a Digital Marketing Specialist at MyYogaTeacher, you will work closely with our executive leadership team and collaborate with cross-functional teams to achieve business objectives. We offer a competitive salary of $90,000 - $120,000 per year, depending on experience, and a comprehensive benefits package.

If you are a motivated and detail-oriented professional with a passion for digital marketing, we encourage you to apply for this exciting opportunity. Our ideal candidate is a self-starter who is eager to learn and grow with our team.



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