Content Marketing Strategist for Higher Education

4 days ago


Gurgaon, Haryana, India GradRight Inc. Full time
About GradRight Inc.

GradRight Inc. is an Ed-fintech pioneer revolutionizing global higher education. We empower global youth aspirations by connecting students with the right education and funding plans.

Our Flagship Product
Our innovative student loan bidding platform, FundRight, has secured over $75 million in loan approvals for 1600+ students since September 2020. Our success was recognized at The PIEoneer awards and the HSBC Fintech Innovation Challenge.

Join Our Team as a Digital Content Strategist
We are seeking an experienced Digital Content Strategist to develop and execute content marketing strategies across verticals, driving business growth and student engagement. This role involves collaborating with our core team, comprising domestic and international experts in launching and scaling premier higher education institutions.

Your Responsibilities
1. **Student User Insight**: Understand student personas, university types, and education loan providers to inform content strategies.
2. **Content Development**: Collaborate with business heads and account managers to drive business goals through customized content plans.
3. **Performance Analysis**: Continuously analyze content outcomes and optimize campaigns for maximum impact.

Qualifications & Experience
* Bachelor's degree in English, Journalism, or related fields (Masters preferred but not mandatory)
* 6-7 years of experience in Digital Content Marketing, Email Marketing, PR, or related fields

Required Skills
* Storytelling expertise and deep understanding of target audiences
* Keen knowledge of content management systems, keyword research tools, social media platforms, SEO, and SEM
* Proficiency in digital communication tools, HTML, CSS, JavaScript, API integration, and data feeds

A Competitive Salary
We offer a competitive salary of $80,000 - $100,000 per year, commensurate with experience, reflecting your value in developing and executing our content marketing strategy.

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