Digital Content Strategist for EdTech Innovation
11 hours ago
At GradRight Inc., we are on a mission to make higher education accessible and affordable to all.
We are looking for a Digital Content Strategist to join our team in Gurugram, India. This role is perfect for someone with a passion for storytelling, marketing, and collaboration.
About the Role:
We need a skilled content strategist to help us drive transparency and accountability in the global higher education sector.
Your primary responsibility will be to develop and oversee the execution of content strategies across different verticals.
You will work closely with business heads, account managers, and multiple content teams to ensure successful execution of the content plan.
Responsibilities:
- Understand student-users, institutional partners, and their market segments
- Develop customized content strategies for different user-types and university partners
- Create clear execution plans and calendars for content production
- Collaborate with freelance writers and design teams to ensure high-quality content
- Analyze content performance and make changes to optimize campaigns
- Ensure brand consistency and evolve brand guidelines as required
Requirements:
- Bachelor's or Master's degree in English, Journalism, Mass Communication, or related fields
- 6-7 years of experience in Digital Content Marketing, Email Marketing, PR, or related fields
- Passion for storytelling and deep understanding of target audiences
- Excellent written and verbal communication skills
- Familiarity with marketing automation tools, video editing software, and analytics tools
What We Offer:
- A competitive salary of ₹1,200,000 - ₹1,500,000 per annum
- A dynamic and collaborative work environment
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