Digital Content Marketing Strategist
2 days ago
GradRight Inc. is a pioneering EdTech company dedicated to making higher education accessible and affordable globally. We are seeking a highly skilled Digital Content Marketing Strategist to join our team in Gurugram.
About the RoleThis is a unique opportunity to leverage your expertise in digital marketing to drive engagement and business growth for GradRight's student-users, institutional partners, and financial institutions. As a Digital Content Marketing Strategist, you will develop and execute content strategies across various verticals, analyze performance metrics, and make data-driven decisions to optimize campaigns.
Key Responsibilities- Develop a deep understanding of student-users, institutional partners, and their market segments, including personas, university types, and education loan providers.
- Create customized content strategies aligned with business goals, working closely with business heads, account managers, and cross-functional teams.
- Analyze content performance metrics using tools like Google Analytics, SEMrush, and Moz, identifying areas for improvement and implementing data-driven changes.
- Bachelor's degree in English, Journalism, or related fields; Master's degree in Journalism, Mass Communication, or Digital Marketing preferred but not mandatory.
- 6-7 years of experience in digital content marketing, email marketing, PR, preferably in higher education, social sector, or startups.
- Excellent written and verbal communication skills, with a strong attention to detail and ability to write in different styles and tones.
- Familiarity with marketing automation tools, video editing software (e.g., Adobe Premiere Pro), and analytics tools.
We offer a competitive salary of ₹12 lakhs per annum, commensurate with experience. You will have the opportunity to work with a dynamic team, collaborate on innovative projects, and contribute to the growth of a global EdTech leader.
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