Content Strategist

13 hours ago


Gurgaon, Haryana, India GradRight Inc. Full time

GradRight Inc. is an innovative Ed-fintech startup revolutionizing global higher education by providing students with the right education at the right cost.

About Us

We are committed to empowering global youth aspirations and assisting students in discovering their best fit universities and funding plans.

Our flagship product, FundRight, is the world's first student loan bidding platform, which has received over US$500 million in loan requests and secured over US$75 million in loan approvals for more than 1600 students since September 2020.

We have also recently launched SelectRight, a cutting-edge product that brings together students and universities on one platform, offering an innovative approach to university selection and student recruitment.

The core team of GradRight possesses extensive experience in launching and scaling premier higher education institutions, and we believe in the transformative power of education.

Responsibilities

This role involves developing and executing content strategies across various verticals, analyzing content performance, and making continuous improvements.

Detailed responsibilities include:

  • Understanding student-users, institutional partners, market segments, student-user personas, university-types, and education loan providers' unique selling points.
  • Developing customized content strategies for different user-types and university partners to drive business goals.
  • Collaborating with business heads, account managers, content, design, and freelance writers to ensure successful execution of content plans.
  • Analyzing outcomes achieved from published content and optimizing campaigns for better results.
Qualification & Experience

Applicants should hold a Bachelor's degree in English/Journalism or a Master's degree in Journalism/Mass Communication/Digital Marketing or related fields.

A minimum of 6-7 years of experience in Digital Content Marketing, Email Marketing, PR/ preferably in higher education/social sector/startups is required.

Skills & Qualities

The ideal candidate will possess storytelling skills, a keen understanding of content management systems, keyword research tools, social media platforms, SEO, and SEM.

Proficiency in digital communication tools, email marketing platforms, social media management tools, and knowledge of HTML, CSS, JavaScript, API integration, and data feeds are essential.

Familiarity with marketing automation tools, excellent written and verbal communication skills, and attention to detail are also required.

This role offers a competitive salary range of $80,000 - $110,000 per year, depending on experience, and a dynamic work environment with opportunities for growth and development.



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