Content Strategist for Indian Market

6 days ago


Gurgaon, Haryana, India Maker Lab Full time

At Maker Lab, a marketing agency that prioritizes talent and collaboration with clients, we are seeking a skilled Content Strategist to join our team in India.

The successful candidate will have at least 8+ years of experience in UX writing, with a proven track record of leading large content strategies for user experiences. They will be responsible for creating and shaping product experiences through meaningful text, working closely with designers, researchers, and project managers.

This role requires exceptional verbal and written English communication skills, as well as fluency in an Indian language to support projects spanning the JAPAC region. The ideal candidate will be able to craft engaging UI copy that effectively communicates with local audiences, while also understanding local market nuances.

Key responsibilities include partnering with cross-functional teams to deliver engaging content and communications, collaborating with clients' marketing, branding, and creative teams, and driving dynamic ideas that connect with users through clear and concise copy content. Additionally, the Content Strategist will be responsible for crafting content solutions to address complex legal, compliance, and engineering challenges, documenting writing and style guidelines, word lists, and strategic principles.

We estimate the salary for this position to be around $120,000-$180,000 per annum, based on industry standards and location.

Role Overview
  • Lead large content strategies for user experiences, from notifications to structuring content in the UI.
  • Craft engaging UI copy in English and local Indian languages that effectively communicate with local audiences.
  • Collaborate with cross-functional teams to deliver engaging content and communications.
  • Drive dynamic ideas that connect with users through clear and concise copy content.


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