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Digital Content Strategist

1 month ago

Gurgaon, Haryana, India Pouring Pounds India Pvt. Ltd . Full time

About the Role

Pouring Pounds India Pvt. Ltd. is seeking a highly skilled Digital Content Strategist to join their team. As a key member of the marketing department, this individual will be responsible for developing and implementing creative content strategies that drive engagement and conversions.

Key Responsibilities

  • Conceptualize and create high-quality content across various digital platforms, including social media, email, and in-app messaging
  • Develop and execute 360-degree campaigns that showcase the brand's unique value proposition
  • Collaborate with designers and video editors to bring campaign ideas to life
  • Stay up-to-date with the latest industry trends and competitor offerings to inform content strategy
  • Work closely with internal departments to ensure seamless execution and follow-up

Requirements

  • Graduate or post-graduate degree in Marketing, Mass Communication, English, or a related field
  • 2-4 years of experience in app-based businesses, with a focus on digital content and platforms
  • Deep understanding of the entertainment and e-commerce industries, as well as content creator landscapes and digital platforms
  • Strong awareness of global and Indian trends, formats, and developments in branded content
  • Ability to conceptualize, develop, and implement creative ideas that drive results
  • Excellent writing and copywriting skills, with a keen eye for detail and grammar

What We Offer

  • Best-in-class salaries and ESOPs
  • Opportunities for career growth and customization
  • Flexible work-from-home options and a dynamic work environment
  • Medical insurance, well-defined policies, and amazing learning and development sessions

EQUAL EMPLOYMENT OPPORTUNITY

Pouring Pounds India Pvt. Ltd. is an Equal Employment Opportunity and Affirmative Action Employer. We are committed to creating a diverse and inclusive workplace where everyone can thrive.