Digital Content Strategist for Integrated Marketing

1 month ago


Gurgaon, Haryana, India Purple Focus Pvt. Ltd. Full time

Purple Focus Pvt. Ltd. is seeking a highly skilled Digital Content Strategist to join our team of innovative professionals in the field of Integrated Marketing Communication Services.

About the Role:

We are looking for an experienced content strategist who can develop and implement creative social media strategies across multiple platforms, including Instagram, Facebook, Twitter, and YouTube, to grow follower engagement and brand visibility.

Key Responsibilities:

  • Social Media Management: Develop and implement creative social media strategies, create and schedule daily content, monitor performance metrics, and make data-driven adjustments to maximize results.
  • Video Content Creation: Conceptualize, shoot, and produce high-quality video content, including promotional videos, reels, behind-the-scenes content, and social media ads.
  • Collaboration & Creativity: Work closely with the marketing and creative teams to brainstorm and produce innovative content ideas, coordinate with external vendors or freelancers when necessary, and suggest new content formats and trends.

What We Offer:

We offer a competitive salary of approximately ₹12 lakhs per annum, depending on experience, education, and skills. Our remuneration structure is in line with industry leaders.

Additional Benefits:

  • An open and welcoming working environment focusing on employee growth and development.
  • An equal opportunity employer committed to diversity and inclusion.


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