Digital Content Strategist

1 day ago


Gurgaon, Haryana, India DotPe Full time

At DotPe, we're seeking a skilled Digital Content Strategist to drive our content marketing efforts. This is an exciting opportunity for a talented professional to develop and execute innovative content strategies that captivate our audience.

About the Role:

The Digital Content Strategist will blend strategic thinking with creative execution to produce compelling content that attracts and retains customers, educates the market, and drives product adoption.

Main Responsibilities:
  • Content Strategy Development: Define and develop content strategies that align with our overall marketing objectives, targeting specific audience segments and tailoring content to meet their needs.
  • Content Creation: Write and edit various types of content, including blogs, articles, whitepapers, case studies, and product descriptions, creating engaging copy for product pages, landing pages, and email campaigns.
  • SEO Optimization: Optimize content for search engines to improve visibility and drive organic traffic, conducting keyword research and incorporating relevant keywords without compromising quality.

We're looking for a seasoned professional with exceptional writing, editing, and proofreading skills, as well as strong understanding of SEO and content optimization techniques.

Requirements:
  • Proven experience in content writing, preferably within a product marketing role
  • Strong project management skills and ability to meet deadlines
  • Collaborative mindset and ability to work effectively with cross-functional teams
  • Proficiency in using content management systems (CMS) and marketing tools

We offer a competitive salary of $65,000 - $80,000 per year, commensurate with experience, plus a range of benefits and opportunities for growth and development.



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