Digital Content Marketing Strategist

1 week ago


Gurgaon, Haryana, India T&A Consulting Full time

About T&A Consulting

T&A Consulting is a global advisory firm with extensive experience in working with government, economic development agencies, businesses, and academic institutions across Europe, Asia, and the Americas.

Headquartered in Gurgaon, the company has pan-India offices in Mumbai, Bengaluru, and Chennai, as well as a global footprint with a representative office in UK, UAE, and a subsidiary in Toronto, Canada.

We have competed against leading consulting and economic development brands to win the trust of new clients and offer ongoing support for their market entry strategy.

Job Overview

We are seeking a creative and experienced Digital Content Marketing Strategist to join our Digital Marketing team.

The ideal candidate will be responsible for developing and executing content marketing strategies, managing social media channels, and creating engaging business content that aligns with our brand's voice and business objectives.

This role requires creativity, analytical thinking, and a deep understanding of different sectors, industries, and Indian macroeconomics.

Key Responsibilities:

  • Content Creation:
  • Develop, implement, and manage content strategies that resonate with our target audience and support business goals.
  • Create high-quality, engaging, and informative content including articles, blogs, case studies, newsletters, and social media posts.
  • Collaborate with internal teams and subject matter experts to gather insights and create content that reflects industry trends and company expertise.
  • Social Media Management:
  • Plan, execute, and monitor social media campaigns, with a primary focus on LinkedIn.
  • Manage social media channels and engage with followers to build a strong online presence and foster community engagement.
  • Schedule regular posts, monitor performance, and adjust strategies based on analytics and KPIs.
  • Content Optimization:
  • Optimize content for search engines (SEO) to increase organic reach and visibility.
  • Track and report on content performance, using insights to refine and improve future content strategies.

Qualifications & Experience:

  • Bachelor's degree in marketing, Communications, Journalism, or a related field/MA in English.
  • 3-5 years of experience in content marketing and social media management.
  • Experience of working with social media management/content management agency will be a preference.
  • Experience in B2B marketing or working with Research/VC/consulting/social media management/Content Management firms.
  • Experience of writing business content.
  • Proven experience managing LinkedIn and creating content that drives engagement.
  • Strong writing, editing, and proofreading skills with the ability to create diverse types of content.
  • Familiarity with SEO best practices and content optimization techniques.
  • Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, LinkedIn Analytics).
  • Strong project management skills and attention to detail.

Salary Range: ₹8,50,000 - ₹12,00,000 per annum



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