Digital Content Strategist

3 weeks ago


Gurgaon, Haryana, India GradRight Inc. Full time

Job Title: Digital Content Strategist

About GradRight Inc.

We are a leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and collaboration.

Role Overview:

The Digital Content Strategist will play a key role in developing and executing content strategies across verticals to drive business goals. The role requires a deep understanding of student-users, institutional partners and the ability to create engaging content that resonates with target audiences.

Responsibilities:

  • Understand student-users, institutional partners: Build a clear understanding of different market segments, student-users personas, university-types and the USPs of different education loan providers
  • Develop and oversee the execution of content strategies: Collaborate with business heads, account managers to understand the business goals that need to be driven by content
  • Content analysis and audit: Conduct continuous analysis of outcomes achieved from content published and make changes to optimize campaigns

Qualifications:

Bachelor's degree in English/Journalism or related field; 6-7 years of experience in Digital Content Marketing, Email Marketing, PR; skills in storytelling, marketing automation tools, video editing, and analytics.

Location: Gurugram. Interested candidates should email their resume to people@gradright.com.



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