Digital Content Strategist
4 weeks ago
Job Summary:
We are seeking a highly skilled Digital Content Strategist to join our team at Royal Enfield. As a Digital Content Strategist, you will be responsible for creating and managing industry-leading practices for digital and social media content. You will develop and execute digital social campaigns and content strategies to drive growth, while ensuring that all social/digital messaging carries comprehensible communication that is always on brand.
Key Responsibilities:
* Create and manage industry-leading practices for digital and social media content
* Develop and execute digital social campaigns and content strategies to drive growth
* Ensure that all social/digital messaging carries comprehensible communication that is always on brand
* Manage internal stakeholder requests regarding social & digital messaging copy & content
* Strategize with other functions to hack growth across social media platforms
* Manage the AOR to ensure the output is in alignment with the brand and business objectives
* Supporting all digital & social campaigns and initiatives for India+ Business Verticals - Motorcycle, Service, Apparel, GMA, Central Marketing, IB Markets - APAC, EMEA
* Communications for all digital & social campaigns and initiatives
* Creating and conceptualizing content as per finalized strategies for all social and digital campaigns and initiatives
* Work in collaboration with brand managers, digital team and other functions to plan and execute product launches from the brand communication front
* Create content calendars with the Agency of Record (AoR) for central brand, regions, dealer network
* Liaison with brand managers to plan for the long terms social content and dissemination strategy
* Measure and reporting for all activities and campaigns
Requirements:
* 12+ years and above of experience in digital and social media content creation and management
* Strong understanding of social platforms, content formats, social listening and reporting
* Good experience of generating analytics
Education:
* Bachelor degree (Full Time) - Advertising, Communication, Marketing
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