Digital Content Strategist
6 days ago
Job Title: Digital Content Strategist
Job Summary:
Job Requirements
- Develop and execute a comprehensive digital content strategy to drive growth and engagement.
- Collaborate with the creative team to conceptualize and execute content campaigns.
- Stay up-to-date with industry trends and best practices in social media and digital content marketing.
Responsibilities:
• Create and manage a best-in-class practice for digital and social media content.
• Develop and execute digital social campaigns and content strategies to drive growth.
• Plan and execute communications for all digital and social campaigns.
• Ensure that all social/digital messaging carries comprehensible communication which is always on brand.
• Manage internal stakeholder requests regarding Social & Digital Messaging Copy & Content.
• Strategize with other functions to hack growth across social media platforms.
• Manage the AOR to ensure the output is in alignment with the brand and business objectives.
• Support all Digital & Social campaigns and initiatives for India+ Business Verticals - Motorcycle, Service, Apparel, GMA, Central Marketing, IB Markets - APAC, EMEA.
• Create content calendars with the Agency of Record (AoR) for central brand, regions, dealer network.
• Liaison with brand managers to plan for the long terms social content and dissemination strategy.
• Measure and reporting for all activities and campaigns.
Requirements:
• Bachelor degree (Full Time) - Advertising, Communication, Marketing
• 12+ years and above (6 years with Social agency, 1 with Brand agency is preferred)
• Strong understanding of social platforms, content formats, social listening and reporting
• Good experience of generating analytics
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