Digital Content Strategist

6 days ago


Gurgaon, Haryana, India Royal Enfield Full time

Job Title: Digital Content Strategist

Job Summary:

Job Requirements

  • Develop and execute a comprehensive digital content strategy to drive growth and engagement.
  • Collaborate with the creative team to conceptualize and execute content campaigns.
  • Stay up-to-date with industry trends and best practices in social media and digital content marketing.

Responsibilities:

• Create and manage a best-in-class practice for digital and social media content.

• Develop and execute digital social campaigns and content strategies to drive growth.

• Plan and execute communications for all digital and social campaigns.

• Ensure that all social/digital messaging carries comprehensible communication which is always on brand.

• Manage internal stakeholder requests regarding Social & Digital Messaging Copy & Content.

• Strategize with other functions to hack growth across social media platforms.

• Manage the AOR to ensure the output is in alignment with the brand and business objectives.

• Support all Digital & Social campaigns and initiatives for India+ Business Verticals - Motorcycle, Service, Apparel, GMA, Central Marketing, IB Markets - APAC, EMEA.

• Create content calendars with the Agency of Record (AoR) for central brand, regions, dealer network.

• Liaison with brand managers to plan for the long terms social content and dissemination strategy.

• Measure and reporting for all activities and campaigns.

Requirements:

• Bachelor degree (Full Time) - Advertising, Communication, Marketing

• 12+ years and above (6 years with Social agency, 1 with Brand agency is preferred)

• Strong understanding of social platforms, content formats, social listening and reporting

• Good experience of generating analytics



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