Digital Content Strategist
4 weeks ago
About the Role:
We are seeking a seasoned Digital Content Strategist to drive our content strategy across all major social media platforms at OPPO. The ideal candidate will be a creative thinker, trendspotter, and strategist, capable of crafting compelling stories and engaging content that resonates with our audience while driving brand growth.
Key Responsibilities:
- Trend spotter: Stay ahead of emerging trends and innovations in social media to keep our brand at the forefront of digital marketing.
- Platform Management: Expert in managing platforms like Instagram, Facebook, YouTube, and Twitter to ensure content optimization and alignment with global benchmarks.
- Content Strategy: Develop platform-specific content strategies that align with marketing objectives, target audiences, and brand guidelines.
- Content Creation & Planning: Collaborate with cross-functional teams to plan, create, and execute engaging campaigns aligned with product launches and seasonal promotions.
- Content Optimization: Analyze content performance using key metrics to continuously improve and maximize impact.
- Influencer Marketing: Partner with influencers to expand brand reach and amplify messaging.
Requirements:
- 5-6 years of hands-on experience managing social media and digital content strategy, either in an agency or brand role (consumer tech or internet brands preferred).
- Strong storytelling, design aesthetics, and content creation skills.
- Experience with influencer marketing and mobile technology trends is a plus.
Education:
- Master's degree in Marketing or related field.
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