Digital Content Strategist | EdTech Marketing Expert

3 weeks ago

Gurgaon, Haryana, India GradRight Inc. Full time

GradRight Inc. is a leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all.

About Us

We drive transparency and accountability in the global higher education sector using technology, data science, and collaboration.

Our ecosystem brings together students, universities, and financial institutions in an integrated manner, enabling students to find and fund high return college education, universities to engage and select the best-fit students, and banks to lend efficiently.

We are a US Company with a wholly owned subsidiary in India, backed by multiple angel investors, and gearing up to scale globally.

Our team of 100+ members is passionate about making an impact, believing in working hard while having fun and helping each other grow professionally and personally.

Join us if you resonate with these values and believe in changing the world for the better

Job Description: Digital Content Strategist

This role involves understanding student-users, institutional partners, developing and overseeing content strategies across verticals, and analyzing content performance to ensure continuous improvement.

Responsibilities include:

  • Building a clear understanding of different market segments, student-users personas, university-types, and education loan providers' unique selling propositions (USPs).
  • Understanding brand positions, program offerings, and value propositions of partner universities.
  • Staying updated on trends in content, platforms, and usage patterns of our users.

The ideal candidate will collaborate with business heads and account managers to understand business goals that need to be driven by content, build customized strategies for different user-types and university partners, create execution plans, and calendars for content production aligned with strategies and business goals.

The successful candidate will also conduct continuous analysis of outcomes achieved from published content, make changes to optimize campaigns, and ensure brand consistency and evolve brand guidelines as required.

Qualifications and Experience:

  • Bachelor's in English/Journalism or Master's in Journalism/Mass Communication/Digital Marketing or related fields preferred but not mandatory.
  • 6-7 years of experience in Digital Content Marketing, Email Marketing, PR/ preferably in higher education/social sector/startups.

Skills and Qualities:

  • Storytelling ability and deep understanding of creating content that resonates with target audiences.
  • Familiarity with marketing automation tools to streamline marketing processes and improve efficiency.
  • Excellent written and verbal communication skills, strong attention to detail, and ability to write in different styles and tones.
  • Familiarity with video editing tools such as Adobe Premiere Pro, Final Cut Pro, or iMovie to create engaging video content.
  • Able to work collaboratively with teams from multiple functions.
  • Proficient in tracking schedules, performance, and project progress.
  • Familiarity with analytics tools such as Google Analytics, SEMrush, Moz, and Advanced Excel skills to measure and optimize content performance.
Location and Salary

Gurugram

The estimated salary range for this position is ₹800,000 - ₹1,200,000 per annum, based on industry standards and qualifications.

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