Digital Content Strategist | Marketing Content Expert

4 days ago

Gurgaon, Haryana, India GradRight Inc. Full time

About GradRight Inc.

">

GradRight Inc. is a pioneering Ed-Fin Tech company that aims to make higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector, leveraging technology, data science, and collaboration. We have created a SaaS ecosystem that brings together students, universities, and financial institutions in an integrated manner, enabling students to find and fund high-return college education, universities to engage and select the best-fit students, and banks to lend effectively and efficiently.

We are a US-based company with a wholly-owned subsidiary in India, backed by multiple angel investors. Our team of over 100 members is passionate about making a significant impact. We believe in working hard while having fun, helping each other grow professionally and personally, and changing the world for the better.

Role: Digital Content Strategist

">

The successful candidate will play a crucial role in developing and executing content strategies across various verticals. This involves understanding student-users and institutional partners, analyzing content performance, and continuously improving our content offerings.

Detailed Scope of Responsibilities:

">
  • ">
  • Understanding Student-Users and Institutional Partners:">
">

This includes building a clear understanding of different market segments, student-user personas, university types, and the unique selling points of various education loan providers. The ideal candidate should also be able to understand the brand position, program offerings, and value proposition of partner universities, as well as stay updated on trends in content, platforms, and usage patterns among our users.

Developing and Overseeing the Execution of Content Strategies:

">

This involves collaborating with business heads and account managers to understand the business goals that need to be driven by content. The successful candidate will build customized strategies for different user-types and university partners based on these business goals, create clear execution plans and calendars for content production aligned with these strategies, and work collaboratively with multiple content, design, and business teams, as well as freelance writers, to ensure successful execution of the content plan.

Content Analysis and Audit:

">

The ideal candidate will conduct continuous analysis of outcomes achieved from published content and make changes to optimize campaigns, ensuring brand consistency and evolving brand guidelines as required.

Qualifications and Experience:

">

The successful candidate should have a Bachelor's degree in English/Journalism or a Master's degree in Journalism/Mass Communication/Digital Marketing or related fields (although this is not mandatory). A minimum of 6-7 years of experience in Digital Content Marketing, Email Marketing, PR, preferably in higher education, social sectors, or startups, is required.

Skills and Qualities:

">
  • ">
  • Storyteller: A passion for storytelling and a deep understanding of how to create content that resonates with target audiences.">
">

The ideal candidate should also possess excellent written and verbal communication skills, with a strong attention to detail and ability to write in different styles and tones. Familiarity with marketing automation tools to streamline marketing processes and improve efficiency is also essential. Additionally, the successful candidate should be able to work collaboratively with teams from multiple functions and be proficient in tracking schedules, performance, and project progress.

Estimated Salary: ₹800,000 - ₹1,200,000 per annum, depending on experience and qualifications. Location: Gurugram.

  • Digital Content Strategist

    4 weeks ago

    Gurgaon, Haryana, India #ARM Worldwide Full time

    Job Title: Digital Content Strategist"> We are a leading digital marketing agency, #ARM Worldwide, seeking an experienced Digital Content Strategist to join our team. As a Digital Content Strategist at #ARM Worldwide, you will be responsible for researching industry-related topics, writing clear marketing copy, and preparing well-structured drafts using...

  • Digital Content Strategist

    7 days ago

    Gurgaon, Haryana, India Adsreverb Digital Private Limited Full time

    We are looking for a highly motivated Digital Content Strategist to join our team at Adsreverb Digital Private Limited and manage our social media presence to elevate our brand's online visibility.Key Responsibilities:Create, implement, and oversee innovative digital content strategies to enhance brand awareness and engagement across platforms like LinkedIn,...

  • Digital Content Strategist

    3 weeks ago

    Gurgaon, Haryana, India Maison Infratech Full time

    Job Title: Digital Content StrategistLocation: Maison Infratech (Remote option available)Job Overview:We are seeking a highly skilled Digital Content Strategist to join our team at Maison Infratech. As a Digital Content Strategist, you will play a crucial role in developing and implementing content marketing strategies that drive engagement and...

  • Digital Content Strategist

    4 weeks ago

    Gurgaon, Haryana, India Genpact Full time

    Job SummaryWe are seeking a skilled Digital Content Strategist to join our marketing team at Genpact. The successful candidate will be responsible for developing and executing digital marketing strategies to drive business growth and engagement. Key responsibilities include creating and curating high-quality content, implementing content management systems,...

  • Digital Content Marketing Strategist

    2 weeks ago

    Gurgaon, Haryana, India GradRight Inc. Full time

    Company OverviewGradRight Inc. is an Ed-fintech startup revolutionizing global higher education with innovative products and services.">Estimated Salary Range: $70,000 - $100,000 per year">About the RoleWe are seeking a seasoned Digital Content Marketing Strategist to develop and execute content marketing strategies across various channels. As a key member...

  • Digital Content Strategist for Influencer Marketing

    4 weeks ago

    Gurgaon, Haryana, India Eleve Media - An Influencer Marketing Platform Co. Full time

    We are seeking a highly skilled Digital Content Strategist to join our team at Eleve Media - An Influencer Marketing Platform Co. as part of our mission to drive engagement and growth on social media.Key Responsibilities:Developing visually appealing and creative content (images, videos, reels, stories) that resonates with our target audience and drives...

  • Digital Content Marketing Strategist

    4 weeks ago

    Gurgaon, Haryana, India T&A Consulting Full time

    About T&A ConsultingT&A Consulting is a global advisory firm with extensive experience in working with government, economic development agencies, businesses, and academic institutions across Europe, Asia, and the Americas.Headquartered in Gurgaon, the company has pan-India offices in Mumbai, Bengaluru, and Chennai, as well as a global footprint with a...

  • Digital Content Strategist

    2 weeks ago

    Gurgaon, Haryana, India Binary Semantics Ltd. Full time

    Job OverviewWe are seeking a skilled Digital Content Strategist to join our team at Binary Semantics Ltd. The successful candidate will be responsible for creating original copy and content across various formats to drive growth and scale up our online brand presence.About the RoleThis is an exciting opportunity for a talented writer and social media...

  • Digital Content Strategist

    7 days ago

    Gurgaon, Haryana, India Silver Stroke Communications Full time

    About Us: Silver Stroke Communications is a dynamic digital marketing agency based in Gurgaon, specializing in managing social media for a diverse range of clients across various sectors. Our team is dedicated to crafting compelling and effective digital marketing strategies that drive engagement and growth for our clients.Job Summary: We are seeking a...

  • Digital Content Strategist for Integrated Marketing

    4 weeks ago

    Gurgaon, Haryana, India Purple Focus Pvt. Ltd. Full time

    Purple Focus Pvt. Ltd. is seeking a highly skilled Digital Content Strategist to join our team of innovative professionals in the field of Integrated Marketing Communication Services.About the Role:We are looking for an experienced content strategist who can develop and implement creative social media strategies across multiple platforms, including...

  • Digital Content Strategist

    4 weeks ago

    Gurgaon, Haryana, India Royal Enfield Full time

    Royal Enfield is a leading manufacturer of motorcycles, and we are seeking an experienced Digital Content Strategist to join our team.Job DescriptionThe successful candidate will have a strong background in creating engaging digital content for various social media platforms. They will work closely with our marketing team to develop and implement effective...

  • Digital Marketing Strategist

    4 weeks ago

    Gurgaon, Haryana, India eSEO Solutions : Digital Marketing Agency Full time

    Job Summary: We are seeking a skilled Digital Marketing Strategist to join our team at eSEO Solutions, a leading Digital Marketing Agency in Gurugram. This role will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and success.About the Role:We are looking for an experienced and results-driven...

  • Digital Content Strategist

    4 weeks ago

    Gurgaon, Haryana, India Snaphunt Full time

    Job DescriptionWe are seeking a highly skilled Digital Content Strategist to join our team at Snaphunt. In this role, you will be responsible for developing and executing content strategies that drive engagement, traffic, and conversions for our clients.The ideal candidate will have a strong background in digital marketing, excellent writing and editing...

  • Content Marketing Strategist for Higher Education

    5 days ago

    Gurgaon, Haryana, India GradRight Inc. Full time

    About GradRight Inc.GradRight Inc. is an Ed-fintech pioneer revolutionizing global higher education. We empower global youth aspirations by connecting students with the right education and funding plans.Our Flagship ProductOur innovative student loan bidding platform, FundRight, has secured over $75 million in loan approvals for 1600+ students since...

  • Digital Content Marketing Strategist

    2 days ago

    Gurgaon, Haryana, India GradRight Inc. Full time

    GradRight Inc. is a pioneering EdTech company dedicated to making higher education accessible and affordable globally. We are seeking a highly skilled Digital Content Marketing Strategist to join our team in Gurugram.About the RoleThis is a unique opportunity to leverage your expertise in digital marketing to drive engagement and business growth for...

  • Digital Content Strategist

    22 hours ago

    Gurgaon, Haryana, India QWERTY BRAND SOLUTIONS Full time

    Job DescriptionWe are seeking a highly skilled Digital Content Strategist to join our team at QWERTY BRAND SOLUTIONS. The ideal candidate will have 2-5 years of experience in social media marketing and a proven track record of success.The successful candidate will be responsible for developing and executing a comprehensive social media strategy, creating...

  • Digital Content Strategist

    2 months ago

    Gurgaon, Haryana, India GradRight Inc. Full time

    About GradRightOur vision is to be the world's leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and collaboration. GradRight is the world's...

  • Digital Content Strategist

    3 weeks ago

    Gurgaon, Haryana, India Snaphunt Full time

    Job OverviewSnaphunt is seeking a highly skilled Digital Content Strategist to join our team.About the RoleWe are looking for a creative and experienced professional to develop and execute an effective content marketing strategy that drives traffic, engagement, leads, sales, and customer retention.Key ResponsibilitiesWork closely with the business to create...

  • Digital Content Strategist

    3 weeks ago

    Gurgaon, Haryana, India CommsCredible Full time

    CommsCredible is an integrated communications consultancy based in India. We specialize in content marketing, media relations, and crisis management, providing services to clients across the country.About the RoleThis is a full-time opportunity for a Digital Content Strategist at CommsCredible in Gurugram, India, requiring over 5 years of experience. The...

  • Digital Content Strategist

    4 weeks ago

    Gurgaon, Haryana, India The Corporate Pot Full time

    The Corporate PotWe are seeking a highly motivated Digital Content Strategist to join our dynamic team in Gurgaon.