Content Strategist for Education Technology
1 week ago
At GradRight Inc., we are shaping the future of higher education with innovative technology and a passion for making it more accessible and affordable to all.
We are currently seeking an experienced Digital Content Strategist to join our team in Gurugram. The successful candidate will have a deep understanding of how to create engaging content that resonates with our target audience of students, universities, and financial institutions.
The salary for this role is approximately ₹12-18 lakhs per annum, depending on experience and qualifications.
This is a fantastic opportunity to work with a leading Ed-Fin Tech company that is dedicated to driving transparency and accountability in the global higher education sector.
About the Role:
We are looking for a skilled Digital Content Strategist who can develop and oversee the execution of content strategies across various verticals. The ideal candidate will have 6-7 years of experience in digital content marketing, email marketing, PR, or related fields, preferably in higher education, social sector, or startups.
Responsibilities:
* Understand student-users and institutional partners, including their needs, preferences, and behaviors
* Develop customized content strategies for different user-types and university partners
* Create clear execution plans and calendars for content production
* Collaborate with multiple content, design, and business teams to ensure successful execution of the content plan
* Conduct continuous analysis of outcomes achieved from content published and make changes to optimize campaigns
Skills & Qualities:
* Strong storytelling skills and ability to create engaging content that resonates with target audiences
* Excellent written and verbal communication skills, with a strong attention to detail and ability to write in different styles and tones
* Familiarity with marketing automation tools to streamline marketing processes and improve efficiency
* Ability to work collaboratively with teams from multiple functions and track schedules, performance, and project progress
* Proficient in analytics tools such as Google Analytics, SEMrush, Moz, and Advanced Excel skills to measure and optimize content performance
Benefits:
* Opportunity to work with a leading Ed-Fin Tech company that is shaping the future of higher education
* Collaborative and dynamic work environment
* Professional growth and development opportunities
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