Content Strategist
1 month ago
GradRight Inc. is a leading Ed-Fin Tech company dedicated to making higher education accessible and affordable worldwide.
We are seeking a highly skilled Content Strategist to join our team in Gurugram, India.
The successful candidate will be responsible for developing and executing content strategies across various verticals, including higher education and financial services.
Key responsibilities include:
- Understanding student-users, institutional partners, and market trends to create engaging content.
- Collaborating with business heads and account managers to align content with business goals.
- Developing customized content strategies for different user-types and university partners.
- Creating execution plans and calendars for content production.
- Conducting analysis of content outcomes and optimizing campaigns for better results.
The ideal candidate will possess:
- A Bachelor's or Master's degree in English, Journalism, Mass Communication, Digital Marketing, or a related field.
- At least 6-7 years of experience in digital content marketing, email marketing, PR, or a related field, preferably in higher education or the social sector.
- Strong written and verbal communication skills, with attention to detail and ability to write in different styles and tones.
- Familiarity with marketing automation tools, video editing software, and analytics tools like Google Analytics, SEMrush, Moz, and Excel.
- Excellent project management and collaboration skills.
The estimated salary for this position is ₹1,200,000 - ₹1,800,000 per annum, depending on qualifications and experience.
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