CRM Customer Engagement Expert

2 days ago

Gurgaon, Haryana, India beBeeCustomer Full time ₹ 1,04,000 - ₹ 1,30,878

We are seeking a results-driven CRM expert to lead our client's customer engagement strategy. This pivotal role leverages CRM insights to develop targeted audience segments, optimize campaign performance, and drive revenue growth.

Key Responsibilities
  • Audience Segmentation: Develop strategic audience segments based on CRM data, ensuring effective marketing efforts.
  • Optimization & Insights: Implement a test and learn approach to optimize campaign performance and identify best practices for CRM campaigns.
  • Performance Analysis: Conduct in-depth analysis of campaign performance data to identify areas for improvement and enhance engagement and revenue.
  • Campaign Innovation: Design and pilot new campaigns that drive increased engagement and revenue, exploring innovative strategies to connect with customers.
  • Vendor Management: Manage external agency and vendor relationships related to CRM, personalized consumer marketing, and database management.
  • Reporting & Communication: Present clear and actionable CRM insights to executive stakeholders, ensuring informed decision-making.
  • Best Practice Development: Contribute to building best practices in channel marketing, databases, permissions, and campaign planning, ensuring compliant and effective strategies.
Required Skills and Qualifications
  • Proven experience as a CRM Analyst or similar role focused on customer engagement and data analysis.
  • Demonstrable track record of optimizing marketing campaigns and driving measurable results.
  • Strong understanding of CRM platforms and database management principles.

This is an excellent opportunity for a seasoned CRM professional to drive business growth and success.

Benefits

This role offers a competitive compensation package and the opportunity to work with a dynamic team.

Others

We offer a collaborative work environment and opportunities for professional development.

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