CRM Manager

2 weeks ago

Gurgaon, Haryana, India One Impression Full time ₹ 9,00,000 - ₹ 12,00,000 per year
One Impression is a leading creator marketplace empowering brands and creators to collaborate seamlessly. We leverage advanced CRM strategies to drive brand engagement, customer retention, and accelerated growth
Role Overview: We are seeking an experienced CRM Manager specializing in HubSpot who will be responsible for creating, managing, and optimizing workflows for email and WhatsApp marketing. This role requires a strategic thinker capable of developing engaging content, launching impactful campaigns, and driving user activation and reactivation through targeted CRM activities
Key Responsibilities:
CRM Workflow Creation & Management: Develop and manage sophisticated workflows within HubSpot to automate and personalize communications across email, WhatsApp, and in-app notifications Continuously optimize CRM campaigns to improve customer engagement, conversion rates, and retention Email & WhatsApp Marketing: Plan, design, and implement email marketing strategies aligned with brand activation initiatives Leverage WhatsApp marketing channels to effectively reach and engage customers with timely, relevant messaging Ensure compliance with data privacy and anti-spam regulations Offers & Reactivation Funnel: Create and manage targeted offer campaigns aimed at activating dormant users and enhancing customer lifecycle value Track, analyze, and refine reactivation funnels to maximize customer engagement and conversion In-App CRM Management: Collaborate closely with product teams to develop in-app CRM strategies aimed at increasing user interaction, retention, and satisfaction Utilize HubSpot to track in-app behavior and trigger personalized user journeys New Product & Feature Launches: Coordinate CRM initiatives around new product launches, including developing targeted communication plans, segmenting audiences, and managing automated messaging sequences Content Strategy & Activation: Work collaboratively with the content team to generate compelling CRM content tailored to user interests and behaviors Manage the content calendar for CRM channels, ensuring consistency and high-quality standards Performance Analysis & Reporting: Regularly analyze CRM campaign performance data and generate actionable insights Prepare weekly/monthly CRM performance reports highlighting key metrics and recommending areas for improvement. Qualifications: Minimum 3-5 years of experience managing CRM using HubSpot. Expertise in email marketing, WhatsApp marketing, and workflow automation. Proven experience in user activation/reactivation strategies and lifecycle marketing. Strong analytical skills, with proficiency in analyzing CRM data to inform strategy. Exceptional communication and collaboration skills. Preferred Skills: HubSpot Certification (highly preferred). Familiarity with SaaS products, marketplaces, or creator economy. Experience with in-app messaging platforms and analytics tools.

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