Territory Sales Manager
4 weeks ago
Job Description
The Territory Sales Manager is a key role at Avery Dennison Smartrac, responsible for identifying, establishing, and managing relationships with distributors, resellers, converters, and printers, as well as industry influencers. This role requires expert knowledge of our products and a good understanding of our service offerings.
The successful candidate will have in-depth knowledge of customer needs and a keen understanding of market trends. They will work with all levels of customer management to develop long-term positive customer relationships, building loyalty and confidence in Avery Dennison Smartrac as a preferred supplier.
The Territory Sales Manager will be responsible for planning, assigning work, motivating, and coaching the team, while assuming responsibility for the team's results. They will also be responsible for achieving planned top-line and TP targets, as well as customer-wise, product-wise annual agreed targets and desired account share and market share targets.
Key Responsibilities
- Contribute actively to the annual sales planning for the region and plan for the expansion of the region and conversion of difficult or competition-aligned converters, printers, and resellers to Avery Dennison Smartrac.
- Market approach should be to drive and monitor secondary sales across distributors/resellers as per month targets.
- Responsible for conducting monthly reviews with all distributors to evaluate performance both on primary and secondary sales ends and drive timely actions if something is amiss.
- Drive business health through metrics like new accounts opened, account share, market share, portfolio growth, DSO, etc. Work on ensuring minimum 95% collection MOM and timely settlement of customer claims if any.
- Recommend expansion and business growth strategies and will have to play an active role in negotiating and closing all complex deals.
- Monthly sales forecasting for active inventory planning and anticipate unfavorable variance in sales and provide inputs and follow-up actions to prevent/close the gap.
- Work on achieving the desired distribution reach by appointing state-wise distributors as well as resellers in all major 'A' and 'B' class towns and ensuring growth at individual distributor/reseller level year on year.
- Develop and build strong relationships with customers at all levels and maintain optimum call cycles to build customer relationships.
- Proactively identify professional education/products understanding gaps of distributors and their people, work out ways to fulfill these needs through awareness programs, product portfolio sessions.
- Geographical expansion of the designated territory by correct mapping of the area potential and customers.
- Engaging with top converters of the North region and work towards identifying and catering existing and new end-users for signage and corporate branding opportunities.
- Improve forecasting process basis understanding of all projects and their requirements for better inventory turns and minimize airfreight expenses.
- Identify gaps in product offerings and continuously work on developing the right products for the markets along with the Product management team and NPD by sharing the right inputs and appropriate business cases.
Opportunity Management
- Manage all opportunities in accordance with the Opportunity Management process, including the creation of Opportunity Plans, the scheduling of early wins in the Opportunity pipeline reviews.
- Continuously develop the account to ensure repeat business combined with a proactive focus on developing new end-user business opportunities.
- Should maintain an opportunity pipeline 3 X the planned revenue as per AOP in SFDC and should conduct timely review on all opportunities for early closures. Minimize the Avg. Days to close and maximize hit rate for all opportunities in SFDC.
Pricing/Profitability Management
- Should be able to derive best prices for both primary and secondary sales in order to meet the targeted TP% as per AOP.
- Should be able to effectively use Product mix improvement plans and value selling to maximize ASP and Margins.
- Should also be able to monitor distributor secondary pricing without directly interfering in it to keep our offerings competitive in the marketplace.
Qualifications
- Graduate (Engineering/MBA qualification preferred).
- 6-10 years related end-to-end sales management management experience at a company having exposure in adhesives, self-adhesive media, specialty lubricants, tapes, industrial lighting, LED module, selling large format printing machines/inks, etc.
- Knowledge of English, Hindi, and regional languages is a must.
- Ability to work in a fast-paced environment and able to keep pace with growth expectations.
- Excellent verbal-written communication and interpersonal skills.
- Self-motivated, adaptable, and self-starter who delivers with zero supervision.
Additional Information
- Maintain a responsible and ethical approach while actively pursuing business outcomes.
- Conduct business within ethics and values expressed as per AD code of conduct.
- Relationship with customers based on high ethical standards as per organizational code of conduct.
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