GTM Excellence Lead

1 week ago


Bengaluru, Karnataka, India Azentio Software Pvt Ltd Full time

About Azentio Software Pvt Ltd

Azentio Software Pvt Ltd is a leading provider of mission-critical software products for banking, financial services, and insurance verticals. We are seeking an experienced GTM Excellence Lead to join our team and drive operational excellence across our Global Touchpoint Organisation (GTM Org).

Job Summary:

The GTM Excellence Lead will be responsible for driving operational excellence across the GTM Org by partnering with Marketing and cross-functional teams to leverage process, tools, and analytics to unlock revenue growth.

Key Responsibilities:

  • Develop and implement process improvements to enhance efficiency and reduce manual intervention across the GTM Org.
  • Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights to ensure alignment with business objectives.
  • Collaborate with cross-functional teams to develop and maintain contact and account data quality to support sales efforts.
  • Evaluate and enhance scalable processes across systems to improve efficiency and reduce manual intervention.
  • Design, execute, and manage integration between Salesforce and marketing automation tools.

Preferred Skills:

  • At least 5 years of experience in marketing operations, analytics, or a related field within a B2B technology or services environment.
  • In-depth knowledge of marketing automation platforms, including integration of third-party tools and APIs.
  • Proficiency in marketing methodologies such as automation, account-based marketing, campaign management, and lead nurturing.
  • Exceptional analytical and problem-solving skills, with a strong ability to analyze and visualize data.
  • In-depth understanding of the customer journey, with experience in data augmentation, lead routing, and lead scoring.

Estimated Salary: $100,000 - $160,000 per annum


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