Customer Retention Strategist

3 days ago


Erode, Tamil Nadu, India beBeeRetention Full time ₹ 50,00,000 - ₹ 1,00,00,000
Cust

We're seeking a seasoned professional to spearhead customer retention strategies.

The ideal candidate will have a proven track record of designing and executing effective customer lifecycle management initiatives, driving repeat purchase rates, average order values, and customer lifetime value through targeted CRM strategies.

Key Responsibilities:
  • Customer Lifecycle Management
    • Develop and execute comprehensive customer retention journeys across the entire customer lifecycle, from onboarding to win-back and churn prevention.
    • Implement data-driven segmentation strategies using RFM (Recency, Frequency, Monetary) and behavioral cohorts to identify high-value customers and optimize retention efforts.
  • Campaign & Channel Management
    • Design and deploy highly personalized CRM campaigns across multiple channels, including email, SMS, WhatsApp, and push notifications.
    • Collaborate with performance marketing and creative teams to craft compelling retention messages that drive conversions.
    • Maintain consistent brand voice and tone across all CRM communications.
  • Loyalty & Retention Programs
    • Enhance the existing loyalty program to boost sign-ups, redemptions, and overall customer satisfaction.
    • Develop and implement VIP and subscriber programs to increase customer lifetime value.
    • Promote seamless issue resolution processes that translate into retention opportunities.
  • Data, Analytics & Reporting
    • Track and analyze key retention metrics, including repeat rate, churn percentage, customer lifetime value, CAC:CLV ratio, and return on ad spend for retention efforts.
    • Run A/B tests to optimize messaging, cadence, and offers to maximize effectiveness.
    • Provide regular dashboards and insights to leadership to inform strategic decision-making.
  • Tools & Technology
    • Manage and leverage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, and Shopify CRM integrations to drive efficiency and personalization.
    • Ensure data hygiene, personalization logic, and automation workflows are optimized for maximum impact.
    • Explore AI-driven segmentation and predictive churn tools to stay ahead of the competition.


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