Lead Generation Executive

2 weeks ago

Mumbai, Maharashtra, India beBeeLead Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Lead Generation Specialist

Job Overview:

We are seeking an experienced Lead Generation Specialist to drive demand and build a qualified pipeline for our services portfolio. The ideal candidate will have proven expertise in B2B lead generation, campaign management, and sales pipeline nurturing.

Key Responsibilities:

  • Develop and execute lead generation strategies to target enterprise, mid-market, and SMB clients for solutions.
  • Manage multi-channel campaigns (email, cold calling, webinars, events, partner programs).
  • Build and optimize databases of potential customers using CRM and lead intelligence tools.
  • Qualify leads through structured discovery calls and handover to sales for closure.
  • Work closely with partnership teams to leverage co-selling opportunities, incentives, and marketing funds.
  • Track KPIs such as MQLs, SQLs, conversion rates, and campaign ROI.
  • Collaborate with the sales & marketing teams to create compelling content, presentations, and campaigns.
  • Stay updated with cloud offerings, product updates, and industry trends.
  • Train and mentor a team of lead generation executives to ensure productivity and pipeline growth.

Required Skills & Qualifications:

  • Bachelor's degree in business, Marketing, or related field (MBA preferred).
  • 6–10 years of experience in B2B lead generation / inside sales, preferably in services or IT solutions.
  • Strong understanding of cloud ecosystem.
  • Proficiency with CRM tools.
  • Hands-on experience with email automation, Sales Navigator, cold outreach, and lead intelligence tools.
  • Excellent communication, negotiation, and presentation skills.
  • Proven track record of generating high-quality leads and supporting sales closure.

Benefits:

  • Number of qualified leads generated monthly.
  • Contribution to sales pipeline revenue.
  • Campaign ROI and lead conversion rates.
  • Engagement with partner ecosystem.

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