Senior Retail Marketing Executive

2 weeks ago


Delhi, Delhi, India beBeeTradeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a skilled Trade Marketing Manager to drive in-store visibility, channel activations, and retail engagement strategies for our consumer electronics business.

This role requires a strategic thinker with strong analytical and execution capabilities to optimize our retail presence across India.

Key Responsibilities:
  • Develop and execute trade marketing plans aligned with overall brand and business objectives
  • Plan and manage promotional campaigns, in-store activations, and consumer engagement programs
  • Drive channel-specific marketing initiatives across modern trade and general trade platforms
  • Optimize product visibility through strategic merchandising, POS materials, and retail displays
Requirements:
  • ~5-8 years of experience in trade marketing, retail marketing, or channel marketing
  • Strong experience in in-store activations, retail merchandising, and POS strategy
  • Proven ability to develop and execute retail marketing plans with a strong understanding of the Indian retail ecosystem
  • Strong analytical skills with experience in data-driven decision-making and ROI tracking
  • Proficiency in MS Office (Excel, PowerPoint) and data analysis tools
Benefits:
  • Be part of a fast-growing global brand in the smart home appliance industry
  • Work in a dynamic, entrepreneurial environment with opportunities for career growth


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