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Retail Marketing Associate- Brand Promotion
2 weeks ago
Job Title:
Retail Marketing Associate- Brand Promotion
Location:
Kirti Nagar, Delhi
Company:
Sneakare (Premium Shoe Care Brand)
Employment Type:
Full-time
About Sneakare:
Sneakare is India's leading premium shoe care brand, offering high-quality cleaning, protection, and maintenance products for sneakers and footwear. We are expanding our on-ground presence and seeking enthusiastic marketing professionals to help us connect directly with customers through sampling and field promotions.
Job Summary:
The Retail Marketing Associate will be responsible for executing on-ground promotional activities for Sneakare across both General Trade (GT) and Modern Trade (MT) retail formats. This includes conducting product sampling in malls, local retail stores, and engaging directly with potential customers to educate them about our shoe care products.
Key Responsibilities:
Consumer Engagement & Sampling
· Visit malls, retail outlets, and high-footfall areas to conduct shoe care product demonstrations and sampling.
· Engage passersby, educate them about Sneakare products, and distribute sample kits or demos.
· Communicate product benefits clearly and confidently, addressing questions or objections.
Retail Activation – General Trade (GT)
· Support visibility and sampling activities at local general stores and footwear retailers.
· Collaborate with shop owners to place promotional materials and offer quick product demos.
· Ensure proper product placement and branding at GT stores.
Retail Activation – Modern Trade (MT)
· Coordinate with store staff and managers at MT outlets (e.g., malls, large shoe retailers) to set up sampling booths.
· Execute clean, professional in-store activations aligned with Sneakare's premium brand image.
· Track footfall and gather basic customer feedback.
Operational Tasks
· Maintain daily records of locations visited, people engaged, and product samples used.
· Ensure availability and cleanliness of demo kits, branding material, and sample stock.
· Report feedback, trends, and opportunities from field to the marketing team.
Requirements:
· 1–2 years of experience in field marketing, brand promotion, or retail sales.
· Strong communication skills in Hindi and basic English.
· Outgoing, confident, and presentable personality.
· Willingness to work flexible hours, including weekends.
· Ability to travel locally in Delhi NCR.
· Basic knowledge or interest in sneakers, shoe care, or lifestyle products is a plus.
Benefits:
· Fixed monthly salary .
· Travel allowance (if applicable).
· Training on product knowledge and brand communication.
· Opportunity to grow within the Sneakare marketing team.
Interested candidates can directly apply on
