Retail Customer Retention Specialist

7 days ago


Kozhikode, Kerala, India beBeeRetention Full time ₹ 5,00,000 - ₹ 10,00,000
Job Overview

We are seeking a talented Retail Customer Retention Specialist to join our team. In this role, you will be responsible for developing and executing strategies to improve customer retention across multiple channels.


About the Role
  • Develop and manage marketing campaigns aimed at improving subscriber retention through targeted email, direct mail, and on-site messaging initiatives.
  • Collaborate with internal stakeholders to develop key messaging points and creative content for retention-focused marketing campaigns.
  • Analyze campaign performance to understand effectiveness and ROI, providing actionable insights to inform future marketing strategies.
  • Familiarity with retention marketing tools such as Moengage, WebEngage, CleverTap or similar platforms is essential.

Responsibilities
  1. Design and execute retention-focused marketing campaigns to engage customers and drive loyalty.
  2. Partner with cross-functional teams to develop and implement data-driven marketing strategies that meet business objectives.
  3. Develop and maintain in-depth knowledge of retention marketing best practices and industry trends.
  4. Analyze campaign performance metrics to identify areas for improvement and optimize marketing efforts.

Requirements
  • Bachelor's degree in Marketing, Communications or related field.
  • Minimum 2+ years experience in retention-focused marketing or a related field.
  • Strong analytical skills with ability to interpret campaign performance data and make data-driven decisions.
  • Familiarity with retention marketing tools and technologies.


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