
Retention Marketing Specialist
7 days ago
Job Overview
We are seeking a proactive and results-driven professional to join our team as a Senior Associate - Growth. The ideal candidate will be responsible for designing, executing, and optimizing retention marketing campaigns to increase student engagement and drive course completion and renewals.
Key Responsibilities:
- Lifecycle Campaign Strategy & Execution: Design and execute personalized multi-channel campaigns using MoEngage across push notifications, in-app messages, emails, and WhatsApp.
- Cross-Functional Collaboration: Work closely with the Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs.
- Content Personalization & Engagement: Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers).
- Performance Analytics & ROI Tracking: Track and analyze key retention KPIs, including batch enrollments, course completion rates, and subscription renewal rates.
Required Skills & Qualifications:
- A Bachelor's degree in Marketing, Business, Education, or a related field.
- A minimum of 4 years of experience in retention, lifecycle, or CRM (Customer Relationship Management) marketing, preferably within the EdTech industry.
- Hands-on experience with MoEngage is mandatory. Familiarity with WebEngage, CleverTap, or Braze is a plus.
- Strong analytical skills with the ability to synthesize learner data into actionable strategies.
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