Retention Manager

18 hours ago

Kozhikode, Kerala, India XYLEM LEARNING Full time

Job Title: Retention/Growth Marketing Manager – EdTech

Job Description:

We're looking for a data-driven and learner-obsessed Retention/Growth Marketing Manager to drive student engagement, reduce churn, and increase lifetime value across our learning ecosystem. This role is essential in ensuring our learners stay active, motivated, and successful throughout their journey. Experience with tools like MoEngage for campaign orchestration and user journey automation is required.

Key Responsibilities:

● Lifecycle Campaign Strategy & Execution: ○ Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation. ○ Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages. ○ Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data.

● Cross-Functional Collaboration: ○ Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. ○ Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals.

● Content Personalization & Engagement: ○ Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students). ○ Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights.

● Performance Analytics & ROI Tracking: ○ Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement. ○ Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations.

● Platform Mastery: ○ Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics. ○ Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory. ○ Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance.

Qualifications:

● bachelor's degree in marketing, Business, Education, or a related field.

● 5-8 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech.

● Proven success managing user retention and engagement campaigns with measurable results. Building retention campaigns from scratch, including journey mapping and trigger logic, is a plus. ● Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics.

● Strong analytical skills; ability to synthesize learner data into actionable strategies.

  • Retention Manager

    1 week ago

    Kozhikode, Kerala, India Xylem Learning App Full time

    Job DescriptionRoles and Responsibilities :- Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging)- Partner with internal and external resources to develop and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention techniques...

  • Retention Manager

    4 weeks ago

    Kozhikode, Kerala, India XYLEM LEARNING Full time

    Job Title: Retention/Growth Marketing Manager – EdTechJob Description:We're looking for a data-driven and learner-obsessed Retention/Growth Marketing Manager to drive student engagement, reduce churn, and increase lifetime value across our learning ecosystem. This role is essential in ensuring our learners stay active, motivated, and successful throughout...

  • Retention Manager

    2 weeks ago

    Kozhikode, Kerala, India XYLEM LEARNING Full time

    Job Title: Retention/Growth Marketing Manager – EdTech Job Description: We're looking for a data-driven and learner-obsessed Retention/Growth Marketing Manager to drive student engagement, reduce churn, and increase lifetime value across our learning ecosystem. This role is essential in ensuring our learners stay active, motivated, and successful...

  • Enhance Subscriber Retention

    1 week ago

    Kozhikode, Kerala, India beBeeRetention Full time

    Retention Marketing Specialist">Develop and manage marketing campaigns to enhance subscriber retention across multiple channels (email, direct mail, on-site messaging).Collaborate with internal and external resources to design and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention strategies.Partner with Brand...

  • Customer Retention Specialist

    3 days ago

    Kozhikode, Kerala, India beBeeRetention Full time ₹ 8,00,000 - ₹ 12,00,000

    Manage Customer Retention and Improve Subscriber LoyaltyThis role focuses on developing strategies to retain customers, improving their loyalty, and ensuring a positive experience across multiple channels. The ideal candidate will have expertise in creating and executing retention marketing campaigns, analyzing performance metrics, and collaborating with...

  • Subscription Retention Specialist

    4 hours ago

    Kozhikode, Kerala, India beBeeRetention Full time ₹ 15,00,000 - ₹ 28,00,000

    Job OverviewThe primary goal of this role is to develop and execute strategic marketing initiatives aimed at enhancing subscriber retention across various channels.Key Responsibilities:Design and manage multi-channel retention campaigns, incorporating email, direct mail, and on-site messaging.Collaborate with internal stakeholders to develop key messaging...

  • Retail Customer Retention Specialist

    1 week ago

    Kozhikode, Kerala, India beBeeRetention Full time ₹ 5,00,000 - ₹ 10,00,000

    Job OverviewWe are seeking a talented Retail Customer Retention Specialist to join our team. In this role, you will be responsible for developing and executing strategies to improve customer retention across multiple channels.About the RoleDevelop and manage marketing campaigns aimed at improving subscriber retention through targeted email, direct mail, and...

  • Retention Marketing Specialist

    7 days ago

    Kozhikode, Kerala, India beBeeMarketer Full time ₹ 7,50,000 - ₹ 12,25,000

    Job Title: Senior AssociateJob OverviewWe are seeking a proactive and results-driven professional to join our team as a Senior Associate - Growth. The ideal candidate will be responsible for designing, executing, and optimizing retention marketing campaigns to increase student engagement and drive course completion and renewals.Key Responsibilities:Lifecycle...

  • Audio Subscription Retention Professional

    6 days ago

    Kozhikode, Kerala, India beBeeReactivation Full time ₹ 70,00,000 - ₹ 1,07,50,000

    Retention Specialist RoleKey responsibilities for this position involve developing proactive strategies to prevent user churn and reactivating lapsed listeners. The goal is to create a seamless experience that aligns with the main lifecycle team's engagement messages.At-Risk User Intervention: Identify users showing signs of disengagement or high risk of...

  • Customer Experience Manager

    3 days ago

    Kozhikode, Kerala, India beBeeRetention Full time ₹ 90,00,000 - ₹ 1,00,00,000

    Strengthening customer relationships is at the heart of our growth strategy.About the RoleCustomer Lifecycle Management SpecialistDesign and execute personalized customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.Segment customers...