Senior Associate

4 weeks ago

Kozhikode, Kerala, India Xylem Learning App Full time
Job Description

We are seeking a proactive Senior Associate - Growth to join our team. The ideal candidate will be responsible for designing, executing, and optimizing retention marketing campaigns to increase student engagement and drive course completion and renewals. This role requires a data-driven approach, hands-on experience with MoEngage, and a passion for analyzing user behavior.

Roles and Responsibilities

- Lifecycle Campaign Strategy & Execution: Design and execute personalized multi-channel campaigns using MoEngage across push notifications, in-app messages, emails, and WhatsApp. Map learner journeys and create automated workflows based on behavioral and academic data.
- Cross-Functional Collaboration: Work closely with the Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs.
- Content Personalization & Engagement: Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers). Drive engagement through nudges, reminders, and motivational content.
- Performance Analytics & ROI Tracking: Track and analyze key retention KPIs, including batch enrollments, course completion rates, and subscription renewal rates. Analyze campaign performance using MoEngage Analytics, Google Firebase, and internal dashboards to provide data-backed insights and recommendations.
- Platform Mastery: Use a test-and-learn mindset, implementing A/B and multivariate testing to continuously improve campaign performance.

Skills Required

- Education: A Bachelor's degree in Marketing, Business, Education, or a related field.
- Experience: A minimum of 4 years of experience in retention, lifecycle, or CRM (Customer Relationship Management) marketing, preferably within the EdTech industry.
- Technical: Hands-on experience with MoEngage is mandatory. Familiarity with WebEngage, CleverTap, or Braze is a plus.
- Analytical: Strong analytical skills with the ability to synthesize learner data into actionable strategies.
- Campaign Building: Proven success in managing user retention and engagement campaigns with measurable results. Experience building retention campaigns from scratch, including journey mapping and trigger logic, is a plus.

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