Senior Associate

5 days ago

Kozhikode, Kerala, India Xylem Learning App Full time
Job Description

We are seeking a proactive Senior Associate - Growth to join our team. The ideal candidate will be responsible for designing, executing, and optimizing retention marketing campaigns to increase student engagement and drive course completion and renewals. This role requires a data-driven approach, hands-on experience with MoEngage, and a passion for analyzing user behavior.

Roles and Responsibilities

- Lifecycle Campaign Strategy & Execution: Design and execute personalized multi-channel campaigns using MoEngage across push notifications, in-app messages, emails, and WhatsApp. Map learner journeys and create automated workflows based on behavioral and academic data.
- Cross-Functional Collaboration: Work closely with the Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs.
- Content Personalization & Engagement: Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers). Drive engagement through nudges, reminders, and motivational content.
- Performance Analytics & ROI Tracking: Track and analyze key retention KPIs, including batch enrollments, course completion rates, and subscription renewal rates. Analyze campaign performance using MoEngage Analytics, Google Firebase, and internal dashboards to provide data-backed insights and recommendations.
- Platform Mastery: Use a test-and-learn mindset, implementing A/B and multivariate testing to continuously improve campaign performance.

Skills Required

- Education: A Bachelor's degree in Marketing, Business, Education, or a related field.
- Experience: A minimum of 4 years of experience in retention, lifecycle, or CRM (Customer Relationship Management) marketing, preferably within the EdTech industry.
- Technical: Hands-on experience with MoEngage is mandatory. Familiarity with WebEngage, CleverTap, or Braze is a plus.
- Analytical: Strong analytical skills with the ability to synthesize learner data into actionable strategies.
- Campaign Building: Proven success in managing user retention and engagement campaigns with measurable results. Experience building retention campaigns from scratch, including journey mapping and trigger logic, is a plus.

  • Senior Associate

    2 weeks ago

    Kozhikode, Kerala, India Abhijith Preman & Co. LLP Chartered Accountants Full time

    About the Role Abhijith Preman & Co. LLP is looking for a Senior Associate to independently manage accounting and compliance functions at a client's office, overseeing a group of companies. This role requires ownership, accuracy, and a strong foundation in finance and statutory compliance. Key Responsibilities Manage accounting, statutory compliance, and...

  • Senior Associate

    6 days ago

    Kozhikode, Kerala, India Xylem Learning App Full time

    Job DescriptionWe are seeking a proactive Senior Associate - PPC to join a team in Kozhikode, Kerala. The ideal candidate will be a leader in paid media campaigns, responsible for planning, executing, and optimizing high-impact campaigns across platforms like Google Ads, Meta, and LinkedIn. This role requires strong analytical skills, strategic thinking, and...

  • Senior Associate

    1 day ago

    Kozhikode, Kerala, India beBeeDigital Full time ₹ 15,00,000 - ₹ 20,00,000

    Job Opportunity:Senior Associate - PPC SpecialistWe are seeking an experienced Senior Associate - PPC Specialist to lead our paid media campaigns and drive business growth.Key Responsibilities:Develop and execute high-impact paid media campaigns across platforms like Google Ads, Meta, and LinkedIn.Define effective PPC strategies aligned with broader...

  • Senior Legal Associate: Legal Expertise Role

    16 hours ago

    Kozhikode, Kerala, India beBeeSeniorLegalAssociate Full time ₹ 15,00,000 - ₹ 25,00,000

    Legal Expertise RoleOur firm requires an experienced legal professional to handle a variety of tasks, including preparing legal documents, analyzing complex issues, and providing expert advice to clients.This is a full-time on-site position for a Senior Legal Associate in Central Delhi. The successful candidate will be responsible for managing case files,...

  • Senior Associate

    1 day ago

    Kozhikode, Kerala, India Deallus Full time

    About DeallusDeallus is a management consulting firm owned by Global Data operating across the global life sciences sector with a legacy in competitive and strategic intelligence. We empower clients to achieve competitive advantage through generation of strategic intelligence and actionable insights. Our strength is unrivalled therapeutic area expertise,...

  • Project Associate

    2 days ago

    Kozhikode, Kerala, India Raahgiri Foundation Full time

    Project Associate: Cities and Urban LandscapeOrganization: Raahgiri FoundationLocation: Gurugram/Delhi, IndiaExperience: 3+ yearsAbout the Role:Raahgiri Foundation seeks a dynamic and detail-oriented Senior Project Associate to support our Cities and Urban Landscape initiatives. This role is ideal for a professional with a passion for creating...

  • Senior Project Associate

    1 day ago

    Kozhikode, Kerala, India beBeeRoadSafety Full time ₹ 8,00,000 - ₹ 12,00,000

    Job Title: Senior Project Associate - Road Safety ExpertWe are seeking a highly skilled and experienced professional to lead our road safety initiatives in Odisha, India.About the Role:The ideal candidate will have a strong background in transportation planning, engineering, or a related field, with at least 5 years of experience in mobility and/or road...

  • Senior Construction Estimator

    2 days ago

    Kozhikode, Kerala, India beBeeConstruction Full time ₹ 12,50,000 - ₹ 17,50,000

    Job Title: Senior Construction EstimatorWe are seeking an experienced and skilled Senior Construction Estimator to manage the costs associated with construction projects. The ideal candidate will have a strong analytical mind, excellent communication skills, and the ability to work independently and as part of a team.The Senior Construction Estimator will be...

  • Design Associate Position

    21 hours ago

    Kozhikode, Kerala, India beBeeDesign Full time ₹ 9,00,000 - ₹ 12,00,000

    Design OpportunitiesWe are seeking a creative and skilled individual to join our team as a Design Associate. This role will involve working closely with our designers and engineers to develop innovative solutions for building façades.The ideal candidate will have a strong understanding of architectural and technical drawings, as well as experience with 2D...

  • Senior Treasury Associate

    2 days ago

    Kozhikode, Kerala, India beBeeTreasury Full time ₹ 18,00,000 - ₹ 24,00,000

    Job SummaryWe are seeking a highly skilled Treasury Associate to join our team. This role involves managing cash operations, Accounts Receivable (AR), and Accounts Payable (AP) functions.The ideal candidate should possess strong analytical and problem-solving skills, with the ability to work independently and collaboratively as part of a team.Key...