Senior Associate

6 days ago


Kozhikode, Kerala, India Xylem Learning App Full time
Job Description

We are seeking a proactive Senior Associate - PPC to join a team in Kozhikode, Kerala. The ideal candidate will be a leader in paid media campaigns, responsible for planning, executing, and optimizing high-impact campaigns across platforms like Google Ads, Meta, and LinkedIn. This role requires strong analytical skills, strategic thinking, and the ability to mentor junior team members.

Roles and Responsibilities

- Campaign Management: Lead the planning, execution, and optimization of paid media campaigns on platforms like Google Ads, Meta, LinkedIn, and other networks.
- Strategy & Budgeting: Define PPC (Pay-Per-Click) strategies that align with broader marketing and business objectives. Manage budgets, timelines, and performance targets effectively.
- Mentorship: Mentor and guide junior team members to ensure quality and continuous learning within the PPC function.
- Analysis & Reporting: Conduct advanced keyword research, audience segmentation, and performance forecasting. Regularly analyze campaign data, produce detailed performance reports, and present strategic insights and recommendations to stakeholders.
- Continuous Learning: Stay current with evolving PPC tools, algorithm changes, and digital marketing trends, and proactively incorporate them into campaign strategies.

Skills Required

- Any Graduation.
- Proven experience in a similar role with a focus on PPC.
- Expertise in paid media platforms such as Google Ads, Meta, and LinkedIn.
- Strong analytical skills for data analysis, performance forecasting, and reporting.
- The ability to lead, mentor, and guide a team.
- A proactive approach to staying updated with industry trends.
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