App Retention Manager

4 days ago

Kozhikode, Kerala, India XYLEM LEARNING Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Position Title:
Retention Manager

Department:
Marketing / Learner Success

Employment Type:
Full-time

Role Overview

We are seeking an experienced and learner-focused Retention Manager to lead student engagement and retention initiatives across our learning ecosystem. The role involves building and executing retention strategies, managing a team, and leveraging lifecycle platforms like MoEngage to reduce churn, improve course completion, and increase lifetime value.

Key Responsibilities

1. Team Leadership & Management

  • Lead, mentor, and develop a team of retention specialists/executives.
  • Set and monitor KPIs to ensure delivery on engagement and retention goals.
  • Provide coaching and training to drive continuous skill growth within the team.

2. Lifecycle Campaign Strategy & Execution

  • Design and execute multi-channel campaigns (push, in-app, email, WhatsApp) to improve engagement, renewals, and re-activation.
  • Build automated learner journeys with MoEngage Flows and behavioral triggers.
  • Optimize campaigns through continuous testing and iteration.

3. Cross-Functional Collaboration

  • Work with Marketing, Content, and Academic Success teams to align communication with learner needs and milestones.
  • Collaborate with Brand and Creative teams to ensure motivational and consistent messaging.

4. Content Personalization & Engagement

  • Develop segmented communication strategies for varied learner profiles.
  • Drive engagement through nudges, reminders, milestones, and performance-based content.

5. Performance Analytics & ROI Tracking

  • Track KPIs such as active learners, course completions, subscription renewals, and cohort health.
  • Use MoEngage Analytics, Firebase, and dashboards to evaluate campaign impact.
  • Provide data-driven insights and recommendations to enhance engagement.

6. Platform Mastery

  • Demonstrate advanced expertise in MoEngage (segmentation, triggers, predictive analytics).
  • Apply A/B and multivariate testing for campaign optimization.
  • Familiarity with WebEngage, CleverTap, or Braze is an added advantage.

Qualifications

  • Bachelor's degree in Marketing, Business, Education, or related field (Master's preferred).
  • 5–10 years of experience in retention, lifecycle, or CRM marketing, ideally in EdTech.
  • Proven track record in leading retention campaigns with measurable results.
  • Strong team leadership and stakeholder management skills.
  • Hands-on expertise in MoEngage (automation, segmentation, analytics).
  • Analytical mindset with the ability to translate data into actionable strategies.
  • Excellent communication and problem-solving skills.

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