Territory Development Manager

4 days ago

Kolkata, West Bengal, India beBeeTerritory Full time ₹ 75,00,000 - ₹ 1,08,50,000
Key Roles and Responsibilities:
  • Territory Business Leadership:
    • Prioritize monthly and quarterly business objectives.
    • Develop strategies for trade activation and sales growth.
    • Cultivate demand generation and fulfillment initiatives.
    • Analyze sales performance, identifying areas for improvement and implementing mid-course corrections to meet expectations.
    • Conduct prescription audits for Abbott products and competitor brands.
    • Maintain accurate customer databases, categorizing doctors and chemists based on therapy/product requirements.
    • Identify key territories and establish relationships with distributors and customers, ensuring alignment with the company's business philosophy.
  • Business Expansion and Growth:
    • Achieve sales targets by effectively promoting products to customers in line with established business plans.
    • Engage in science-based discussions with medical professionals and pharmacists to promote products in clinics and retail settings.
    • Organize educational events (CME) aligned with divisional strategies and customer needs.
    • Execute activations across trade and clinic channels to enhance brand visibility.
    • Plan and execute merchandising and sampling activities according to divisional strategies.
    • Facilitate successful new product launches by identifying and targeting key customers, conducting effective in-clinic/trade promotions, and providing regular feedback to the company.
    • Implement a comprehensive customer management plan to ensure 100% coverage of doctors, adherence to customer call protocols, market intelligence collection, and retailer-level inventory management calls tailored to product profiles and marketing strategies.
  • Brand Visibility:
    • Maintain prominent display of Abbott brands at retailers' outlets as part of the brand promotion strategy.
    • Participate in retail meets, market blitzes, and other events aimed at driving sales growth.

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