Strategic Product Marketing Manager

3 weeks ago


Mumbai, Maharashtra, India Abbott Full time

Main Responsibilities:

Drive a marketing and sales strategy that meets established targets for complex products/services. This involves conducting market research, overseeing product development, setting prices, launching new products, managing advertising campaigns, and monitoring sales performance.

Key Responsibilities:

  • Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify opportunities.
  • Collaborate with production, R&D, and other teams to implement product/service changes.
  • Prepare sales forecasts and budgets, and monitor performance.
  • Liaise with advertising specialists to design sales campaigns and sales collateral.

Requirements:

Minimum 4 years of experience and an Associate's or Master's Degree in Engineering.



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