Strategic Product Marketing Director

1 week ago


Mumbai, Maharashtra, India Zycus Full time
Job Title: Head of Product and Content Marketing

About Zycus: Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades.

Job Description: We are looking for a sharp and strategic leader to head our Product & Content Marketing team and to drive our product positioning strategy, develop compelling product positioning and messaging programs; be the expert on our buyer persona and guide our product marketing and go to market through our next phase of growth.

Responsibilities:

  • Develop and execute comprehensive go-to-market strategies for new and existing Zycus products.
  • Craft compelling product messaging and positioning that differentiates Zycus from the competition.
  • Own the product lifecycle from roadmap planning to launch and beyond, driving awareness, adoption, and engagement.
  • Collaborate closely with product development and sales teams to ensure alignment and success.

Requirements:

  • 15+ years of experience in B2B marketing, with a strong track record of success in product marketing and content marketing.
  • Proven experience in developing and executing successful go-to-market strategies for SaaS products.
  • Demonstrated expertise in digital marketing channels (SEO, SEM, social media, email marketing, analytics).
  • Deep understanding of the enterprise procurement landscape and Zycus' competitive environment.
  • Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.

About the Role: We're looking for a Head of Product Marketing to lead our business, driving growth and adoption for our B2B product suite.

What We Offer:

  • A great leader who can make a big impact and lead the growth of our business
  • Should be an MBA graduate from a Tier I B-School
  • 15 to 20 years of experience in B2B SaaS marketing


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