Strategic Product Director
1 week ago
About the Role
At Abbott, we are seeking a highly skilled Strategic Product Director to lead the marketing and sales strategy for one or more of our complex, controversial, or strategically significant products/services.
Main Responsibilities
- Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
- Identify product/service changes to meet customer needs.
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
- Prepare sales forecasts and budgets.
- Monitor sales volume, revenues, and costs against forecasts.
- Adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
About the Opportunity
We estimate the salary for this role to be in the range of $120,000 - $180,000 per year, depending on experience and qualifications.
What We Offer
In addition to a competitive salary, we offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
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