Strategic Planning Director

2 weeks ago


Mumbai, Maharashtra, India Croud Full time
About Croud

Croud is a genuinely different marketing and media agency. Our performance-reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united, and analytics lead the way.

We are rooted in our performance heritage and bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We're passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics, and smart tools in support.

The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us deliver work in over 120 markets and 60+ languages.

Role Overview

Croud is recruiting a Director of Planning to help develop, coordinate, and lead our strategy offering in New York. Together, we want to create a new type of strategic process: one that is based on intelligence data surfacing actionable insights, forming a connection to brand from our performance heritage, and actively preparing our clients and solutions for the next iteration of the media landscape.

Responsibilities
  • As a Planning Director, there is no typical day as you will constantly be challenged to build brands, push partnerships, and bring new thinking.
  1. Complex Problem Solving: Demonstrating an ability to build from scratch. Turning solutions into strategies to present back to clients.
  2. Data-Driven Brand Building: Understand client's business KPIs and create programs to connect their initiatives to drive brand growth. Focused on outcomes-based & disruptive media planning.
  3. Deployment of Vision & Partnerships: Define a digital program's strategic vision, real operations, and negotiate key partnerships to further the brand.
  4. New Business: Work with new business teams on Croud's proposition and pitch storytelling and platform strategy for all cross-channel clients.
  5. Innovation: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.

Examples will include:

  • Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together.
  • Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data.
  • Creating compelling stories that are able to engage, enthuse, and impel various audiences to clear shared action.
  • Reviewing, analyzing, and helping teams to align brand experiences to marketing plans and drive measurable results.
  • Oversee audience, market, and competitor intelligence projects, ensuring that work is insightful and actionable.
  • Oversee measurement and testing strategy across channels, driving constant improvements in performance.
  • Lead strategic review of solution development; ensure experiences, technology, and marketing are delivered on-strategy.

This role would sit within our US Management team and feed into teams internationally. We want you to be a part of the Croud leadership team and community, contributing to our proposition and driving the business forward.



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