Strategic Product Manager
5 days ago
Marketing and Sales Strategy
As a key member of the Abbott team, this role is responsible for developing and executing a comprehensive marketing and sales strategy for complex, controversial, or strategically significant products/services. The goal is to meet established sales or market share targets.
Key Responsibilities:
- Conduct market research to understand customer needs and preferences
- Oversee product development and design to ensure alignment with market trends
- Set prices and launch new products to maximize sales performance
- Develop and execute advertising campaigns to effectively reach target audiences
- Monitor sales performance and adjust strategies as needed
- Liaise with cross-functional teams to implement product changes and improvements
- Prepare sales forecasts and budgets to inform business decisions
Requirements:
Associate's Degree in Engineering or related field
4+ years of experience in product development, marketing, or sales
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